Web Marketing Strategy Update

The art of producing great website content has a lot to do with not just what you say but also how you say it. A decisive and clear message needs to be given the attention it deserves. Content publishers often neglect to include these extras and fail to capture the attention of the audience. Here’s a 5 step guide to make sure your copy is stimulating both visually and mentally for your readers.

1. Inviting Content Structure

The way you lay out your article plays a crucial role in enticing readers. If the content looks too heavy and thick, it’s a turn off. By making your online copy appear lighter within certain areas is the ideal way to keep people interested. Sentences should remain short and straight-forward. Paragraphs should not exceed 5 – 6 sentences. Sub-headings also play a big role in structuring your content, as well as bullet points to draw someone’s eye and to create white space – which can be a visual breather for your visitor. You can also play around with bold font to showcase certain messages too.
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How well you write a page of content determines how successful it is at improving your bottom line. You’ve got a couple of seconds at most to capture those eyeballs and keep the reader on your page, drawing them further in. Fail to do so and you’ve lost that random visitor for ever – and that lead – and that potential sale – the losses keep adding up.
To help you avoid creating pages that just take up space, I’ve noted down 20 tips to writing content that sells.

1. Write For Your Target Audience

Engineer the tone, voice, structure and content of your article towards the expectations, sensibilities, sensitivity and receptiveness of your audience.
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One of the biggest, perhaps most important, parts of creating good copy is finding an angle. The writing bit is generally pretty easy, but sometimes it’s the angle that is hardest to come by.

Copywriting for a living can leave you feeling, like the annoying Forest Gump, that life really has some startling resemblances to a box of chocolates – when it comes to subjects you can never be sure what you are going to get next.

Many products that we are employed to promote have also been written about extensively – done to death in some cases. While this can help from a research angle, it can leave you wondering what else there is left to say. These are some of the approaches I’ve found useful to finding that often elusive angle.
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The Prince of Print, famous — perhaps infamous — as a larger-than-life copywriting genius, passed away in his sleep on Sunday, April 8th.

I missed this at the time, but if you haven’t heard of him, you need to. Gary was one-of-a-kind and nothing short of a legend in the world of direct marketing. A man whose reputation preceded him, he inspired marketers and copywriters everywhere.

For years now he’s been freely giving away all his old paid subscription newsletters he began publishing in back 1986 at The Gary Halbert Letter, which is where I first got to know of him.

His newsletters are packed with marketing tips and ideas — tons of real gems, which he was adding to every month as he shared his thoughts on Internet marketing. I’ve been going on and off for years now. The only thing is many are pretty long, and finding the time to read them all is why my visits always remained erratic, despite the best intentions.
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