Web Marketing Strategy Update » Copywriting

Right Angles of Copywriting

Azam — Mon, 30 Jan 2012 01:22:23 +0000

Right Angles of Copywriting by Azam Corry

One of the biggest, perhaps most important, parts of creating good copy is finding an angle. The writing bit is generally pretty easy, but sometimes it’s the angle that is hardest to come by. Copywriting for a living can leave you feeling, like the annoying Forest Gump, that life really has some startling resemblances to [...]

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Master Copywriter Gary Halbert Has Died

Azam — Sat, 14 Apr 2007 11:14:55 +0000

Master Copywriter Gary Halbert Has Died by Azam Corry

The Prince of Print, famous — perhaps infamous — as a larger-than-life copywriting genius, passed away in his sleep on Sunday, April 8th. I missed this at the time, but if you haven’t heard of him, you need to. Gary was one-of-a-kind and nothing short of a legend in the world of direct marketing. A [...]

Internet Marketing Sales Letters

Azam — Thu, 05 Jan 2006 18:36:07 +0000

Internet Marketing Sales Letters by Azam Corry

I came across ClickHereYouIdiot.com earlier. It...

Subliminal Advertising

Azam — Thu, 16 Jun 2005 05:15:12 +0000

Subliminal Advertising by Azam Corry

I remember learning about subliminal advertisin...