If you want to improve your website sales conversions — and I’m sure you do — have a read of MarketingSherpa’s new Ecommerce Benchmark Guide 2007.

This is not the latest, greatest marketing twaddle of some Internet marketer who’s been online all of 5 minutes, but no-nonsense, “just the facts please” information from people in the trenches that will help you:

  • Raise shopper-to-buyer conversions and increase buyer lifetime
  • Improve search engine marketing ROI, despite rising costs per click
  • Reduce shopping cart abandon rates
  • Increase email open rates, number of clicks received and conversion rates
  • Compare your own marketing stats to those of your peers
  • Ensure your marketing tests and site revamp ideas are approved by management

The completely new guide contains a whopping 223 charts & tables, with data from 1,913 ecommerce marketersÂ’, and results from surveys of 2,449 online shoppers. There’s also “best-of” data from 30 independent research organizations, plus 6 brand new eyetracking heatmaps for sites like Best Buy, Circuit City, Wal-Mart and others.

Tags: , , , , , , , ,