Web Marketing Strategy Update

The decision to buy something, or conversely not to buy something, is not one that is ruled by logical thought processes. Rather it is one ruled by a range of different outside influences and emotional impulses that we really have very little control over.

This is something that savvy website owners and shopkeepers know well and use to their advantage. Here we will look at some of the psychological phenomena at play which cause us to decide to buy something or not, and how they can be taken advantage of in the sales process.

Time Pressure

As a race humans like to mull things over. We don’t like making snap decisions. If you show someone something they might want, they are likely to decide to ‘sleep on it’ and see if they want it in the morning. The problem is though, that people often don’t want something in the morning because they’re already thinking about something else. If you are trying to sell something from your site then, you want people to buy now, now, now, to remove the opportunity for them to change their mind. Adding a time pressure such as a limited-time-only deal is a great way to get people to act right away.
(more…)

Times have changed. Closed markets with restricted access and limited choices are a thing of the past. These days customers can, and often do, vote with their feet.

Given the dynamics of an economy that expands each day with the introduction of new businesses online, it is critical that you implement effective customer retention strategies to keep the customers you have as you look to expand your customer base.

Today I’m going to share with you some extremely cost-effective ideas to help you keep your business moving forward while retaining the business you have. Implementing some or all of these strategies has a compounding effect over time, leading to incredible increases in growth.
(more…)

So you’ve got your ecommerce site up and running, it’s bringing in a steady stream of sales and you’re pretty happy with your profits; but is your site performing at its best?

Today I want to share some tips to increase your profits by carrying out conversion rate optimization.

The starting reality is that even retail giants such as Next are unable to safely say that their website has been designed, tailored and optimised to ensure the highest possible number of visitors turn into sales. Your first thought might be that if a company like Next can’t get it right, what hope can the small time ecommerce site possibly have?
(more…)

Over the last few years, customer relationship management or CRM systems have become popular. Businesses use them to manage sales, marketing and customer service functions. Keeping the information that these different departments or individuals use in one central location enables a business to reduce costs and improve its effectiveness in dealings both with customers and potential customers.

One way that a CRM solution can help a business is to improve the targeting of marketing campaigns. Specifically aiming adverts at existing and true potential customers, results in a far more successful campaign and better ROI than one that uses the scatter-gun approach. Plus uou can record the results of any campaigns you run and use those analytics to refine the targeting of all future campaigns.
(more…)