Email has a come a long way. From the dial-up AOL “You’ve got mail!” days to today’s high-speed, wireless, and mobile accessible email, there’s no denying that email has played an integral part in the advancement of the internet. It didn’t take long for businesses to realize the sheer power that email could hold in marketing their business. After all, email was quick, efficient, and most of all: free.
So began the age of email marketing. But along with that came it’s ugly and uninvited cousin: SPAM. And we’re not talking the canned and mysterious pinkish meat that almost resembles pork.
Spam is every email owner’s nightmare. Spam is what dilutes email marketing from an awesomely effective method of reaching clients and customers, to a taxing game of “Filter -Through-the-Credit-Scams-and-Enhancement-Pill-Emails”.
Luckily, email servers have gotten smarter these days and incorporate spam filters into their service. These filters let in the good emails, and keep the bad ones out. At least. That’s the idea.
Unfortunately, some email filters may be a tad too sensitive. These filters often times land good emails into the junk folder. Below are 5 simple tips to help your emails stay away from the junk folder.
Avoid special characters in your subject line.
There is NOTHING more obnoxious than seeing words surrounded by an explosion of brackets, asterisks, and tildas.
Stay away from spam triggering words.
#1! Free! 100%! Guarantee! Order NOW! Those are just few spam triggering words. When you draft your emails, ask yourself: ‘Do I sound like a sketchy car salesmen?’ or ‘Are my word choices going a little overboard?’ or simply ‘Would I, myself, honestly want to receive an email that sounds like this?’
Chances are, if you answered “yes” to the first two questions and “no” to the last, you might have yourself a spammy email. Try your best to stay away from sales-y phrases and hot-words.
Content/Image ratio is important.
Be mindful of your images! An email composed entirely of images can likely send you to the junk folder. Make sure that if you do attach images, you have sufficient text to counteract them. More text then images is recommended.
Attach a text version of your email.
Here’s a backend hint for sending emails: have a text version available. Believe it or not, not everyone can access HTML emails. And if they don’t get HTML emails, chances are you’ll land in the spam folder.
It’s a fact of life. The best way to combat this is to have a readable non-html version available. Don’t discriminate against non-html email recipients, they have feelings too!
Only send emails to organically created lists.
Email lists should be collected and created entirely by your business. Nevermind renting or purchasing those lists -not only will that land you in the junk folder in a heartbeat, but you’ll also be wasting your time and money. Grow your own email list by having people sign-up, subscribe, or opt-in on their own. That way, they’ll expect an email from you, and now automatically mark your message as spam.
There you have it: Five easy ways to avoid the junk folder and get your important email in the inbox, where it belongs. Email marketing by far one of the most successful marketing tools on the market. Don’t be bogged down with junk. Happy emailing!