Web Marketing Strategy Update

If you’ve been interested in internet marketing for more than 5 minutes I’m sure you must have already come across several of the innumerable variations on the “If you’re looking for a foolproof, easy way to make money online, this is it!” line.

But trite as it is, and as much as I want to avoid hype, today I have to say it myself. There is no other line that will do.

The brainchild of Alok Jain, Silent Profit Machine REALLY IS an easy, foolproof way to make money online!

I honestly can’t see that anyone can fail at this one. And it’s free.
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A few weeks ago I bought the $7 Secrets ebook by Jonathan Leger. It was a good read.

The basic idea of selling low cost reports is nothing new of course, but the killer is in the simple twists and scripts that Jon added to create armies of sneezing affiliates passing your virus on.

The $7 Secrets ebook has become so successful that Jon has set up a website, $7 Offers to showcase the growing collection of $7 products available using the scripts supplied free with his $7 Secrets ebook.

The popularity of the whole thing prompted me to create my own $7 product to list on the $7 Offers site for a slice of the traffic it’s getting.
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1. Publish A Free Ezine For Selling Products

You could publish a free ezine or newsletter to promote your own or affiliate products, MLMs, etc. This is the most common format, and to work well requires quality — preferably original — content related to your business and products so that it stands out from the crowd.

2. Publish Free Ezine For Selling Advertising Space

You could publish a free ezine or newsletter to sell advertising spots and exclusive mailings to other businesses. Similar in format to the previous example, except that instead of using the ezine as a vehicle for promoting your own products, you use it to generate ad revenue. This approach is often favored by those new online and / or without their own product, using mainly contributed articles for content and combining the promotion of affiliate programs with ad sales.
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Picked this up via Emergence Marketing: email newsletters no longer work

According to MarketingSherpa, the opening rate of email newsletters has plummeted by 10 points in the last year. The main reasons seem to be a combination of spam filters and reader boredom. The fix? Switch to irregular email broadcasts.

Here’s the article summary:
Red alert for business marketers sending email newsletters to house lists — according to MarketingSherpa’s new IT Marketing Benchmark Guide, your average open rates dropped 10 points in the past year.

We suspect increased filters may be one reason, but the biggest factor of all may be boredom. Your marketplace has been getting same-old, same-old newsletters from you (and/or your competitors) for a couple of years now.
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