Facebook Subscribe is a feature that was added last September that allows people to subscribe to personal profiles. Normally when someone wants to do this, they need to send out a friend request that may be denied.

With Facebook Subscribe, the person is able to view all the public posts of that followed person, which is making this uniquely suited for journalists and other content providers. However, there are some pros and cons, and there are also some ways of increasing your reply rating.

Facebook Subscribe: The Pros and Cons

Facebook Subscribe allows you to reach a wider audience, without having thousands of friends. It also makes it easier for people to follow your personal profile. Many people have noted that, since using Facebook Subscribe, their response rate doubled or tripled. This is because you can easily reach and broadcast yourself to these people.

Not only that, but this allows you to condense your Facebook broadcasts and conversations onto a single page. Normally you would have conversations about your post on your profile and on your page. This can be difficult to follow. However, the subscribe function adds both together, so everyone can discuss your post openly.

At the same time, there are some disadvantages to using Facebook Subscribe. If you have a public profile, you are able to use analytics that track how many comments and fans you are generating. Since your profile is set to personal, you will not be privy to these analytics. That can be a little difficult for businesses, which thrive on this knowledge.

You also cannot post custom tabs, such as for email subscription, on your profile. This may make it harder to make people join your list. You can counter this by adding a link to each of your posts that brings people to a separate website with an email subscription form, but since this is somewhat less convenient, you may not build up a list quite as quickly.

What Content Works On Facebook Subscribe?

There are four types of content that are best used on Facebook Subscribe, according to analysis.

Reader shout-outs have proven very effective, and asking other readers for recommendations on your next post has been shown to increase readership. Humor that is still informative, like news satires, is also getting a lot of readers. Photos, especially behind-the-scenes photos, can increase engagements. Lastly, news commentary, which makes it easier for people to understand the news and to form opinions, is also doing well through the subscribe function.

While these are the four best types of content, other news and journalist activity is also generating a lot of buzz through this tool. If you don’t fit into one of the four, then just keep doing what works for you and see if it helps your Facebook account.

How to Frame Posts

There are lots of ways to frame your posts as a journalist. You can use a hard-hitting title, a goofy and funny one or a post title that is rife with puns. But, there are several proven titles that help increase your readership and response rate.

These three titles work the best: titles with a question, titles with analysis or opinion and call-to-action titles. Since these normally work best in any journalistic realm, this shouldn’t be much of a surprise.

Conclusion

Facebook Subscribe is a great way to get more people to follow your personal profile. Because of this, you don’t have to let people be your friend just to see your content. Not only that, but it has been able to increase readership and response rates for just about everyone that has used it.

Try it out today, and you will see just how effective having Facebook Subscribe is.

Guest Post by Harrison L.

Harrison is a frequent Facebook user always looking for more ways to connect and promote his blog, Bonsai Tree Gardener, where he explains how to grow your own bonsai tree with a bonsai tree starter kit at home.

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