If you’re interested in writing ebooks and the like to sell online, here’s a good and fairly comprehensive article on the subject posted by Aaron a few weeks back.
He gives a ton of advice together with his personal experience from his SEOBook that will be of value to almost anyone considering marketing ebooks, etc.
He talks about:
- Surveying the Market
- Competitive Analysis
- Your Goals
- Writing the Book
- Using Paypal
- Business Models
- One Updated Book or Many?
- Marketing Your eBook
- Bundling
- Joint Ventures
- Tracking Content Theft
- Product Naming
- Sales Letter Writing
- Leveraging Affiliates
- What Aaron Could Have Done Better
- Sales vs the Knowledge Curve
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