Web Marketing Strategy Update

Squidoo is the brain child of popular and latterly philanthropic marketer Seth Godin, who’s also the author of a small pile of marketing books containing some pretty revolutionary thinking.

The idea is that anyone can set up a “Lens” on any topic they choose, sharing information for the purposes of building reputation, drawing traffic to other websites, making money or just for fun.

Simply a web page with a hip new name, besides giving you space to write on your subject of choice, a lens has modules to optionally add stuff like RSS feeds, items from Amazon, polls, photos from Flickr, etc.

A lot of time has now passed, but if I remember correctly, the basic premise in setting up Squidoo was that search engines would never be able to deliver what people want, and that the people themselves would make a better job of it by voting with their feet as it were, from amongst Lenses created by others knowledgeable on a subject.

Here’s the Oct 2005 post on Seth’s blog with the free ebook download introducing Squidoo and explaining the concept of “everyone’s an expert.”

I just bought Day Job Killer, the sure to be a smash sequel to Affiliate Project X which broke the Clickbank record for sales with almost 6,000 copies sold in the first week of release alone!

In case you’ve somehow missed what’s been going on, in September last year, just a few months after releasing his Adsense blockbuster, Adwords Miracle, fellow Mancunian Chris McNeeney took 12 newbie affiliates under his wing and trained them to be super affiliates.

Within a few weeks several of them were already making as much as $200 per day.

Then in October, Chris released Affiliate Project X, which explains exactly what he’d been teaching his group.

I bought that too — and made money as soon as I applied just one of the methods he described.

Now he’s done it again with Day Job Killer.

Last month Chris asked for applications for another 12 test subjects to learn what he described as “new, devious affiliate marketing techniques”.

Unsurprisingly, after what was revealed in Affiliate Project X, he received over 1,000 applications within a few days.