Search Results for “e mail marketing strategy”.


As I write this I’m split testing 4 different pages on the The Amazing Formula website.

Split testing means that an equal number of visitors will see each of the pages. We are tracking the orders from each, so we will know which page converts best.

Today, I want to talk about WHAT I’m testing, how and why. This is what I want you to do:

1. Visit The Amazing Formula site

2. Notice the BLUE IE BAR at the top that has a number, right next to the blue Internet Explorer icon.

3. Refresh the page in your browser and watch as that number changes. You will see that the ENTIRE page changes.

If you’re having difficulty getting the page to refresh properly, hold down your shift key while you click on refresh.

4. Keep refreshing and you’ll see a total of FOUR different page designs that I’m split testing.

COMMENTS ON THE PAGES

1. You might not see the opt-in “fly in.” We had a problem with the DHTML (dynamic html) code. Lisa’s going to fix that this weekend or on Monday.

1. Publish A Free Ezine For Selling Products

You could publish a free ezine or newsletter to promote your own or affiliate products, MLMs, etc. This is the most common format, and to work well requires quality — preferably original — content related to your business and products so that it stands out from the crowd.

2. Publish Free Ezine For Selling Advertising Space

You could publish a free ezine or newsletter to sell advertising spots and exclusive mailings to other businesses. Similar in format to the previous example, except that instead of using the ezine as a vehicle for promoting your own products, you use it to generate ad revenue. This approach is often favored by those new online and / or without their own product, using mainly contributed articles for content and combining the promotion of affiliate programs with ad sales.

3. Publish A Paid Subscription Ezine

You could charge a monthly or yearly subscription to your ezine or newsletter. Unless your annual subscription is fee is relatively little, you will probably make more money with a low monthly fee automatically charged to the subscriber’s credit card. Note that you need quality, highly targeted original to be successful selling ezine subscriptions like this.