Web Marketing Strategy Update

I just bought Day Job Killer, the sure to be a smash sequel to Affiliate Project X which broke the Clickbank record for sales with almost 6,000 copies sold in the first week of release alone!

In case you’ve somehow missed what’s been going on, in September last year, just a few months after releasing his Adsense blockbuster, Adwords Miracle, fellow Mancunian Chris McNeeney took 12 newbie affiliates under his wing and trained them to be super affiliates.

Within a few weeks several of them were already making as much as $200 per day.

Then in October, Chris released Affiliate Project X, which explains exactly what he’d been teaching his group.

I bought that too — and made money as soon as I applied just one of the methods he described.

Now he’s done it again with Day Job Killer.

Last month Chris asked for applications for another 12 test subjects to learn what he described as “new, devious affiliate marketing techniques”.

Unsurprisingly, after what was revealed in Affiliate Project X, he received over 1,000 applications within a few days.

MarketingSherpa has released their 2nd Annual Search Marketing Benchmark report. 3,271 search marketers provided real-life results data for the survey, making it the biggest SEM study respondent base ever.

The new report includes:

• New stats on clicks, costs, conversions (and fraud)
• Which SEM tests work and which don’t
• Differences between agency-side vs in-house SEM results (Should you hire an agency or do it yourself?)
• How much marketers are budgeting for SEM for 2006 (breaks out b-to-b vs b-to-c)

Some excerpts:

Only 34% of 3,007 active search marketers that MarketingSherpa surveyed in July 2004 said their PPC ad results were “very good.” 13 months later, 43% of 3,271 surveyed MarketingSherpa readers said PPC ad results were “very effective” — a nine-point jump.

Search optimization (SEO) campaign satisfaction didn’t fare nearly as well. Last year 31% of surveyed marketers said SEO results were very good. This year 33% say SEO is very effective. It’s a gain, but only two points.

Even then, SEO came out far ahead of non-search tactics such as email marketing (25% “very effective” rate) and affiliate marketing (22% “very effective” rate).