Web Marketing Strategy Update

Google Blog: Gmail Notifier for Mac OS X
From Greg Miller, Software Engineer

I’m a Mac user. Most of my friends are Mac users. After a little coaxing, most of my family are now Mac users. So I decided to spend 20% of my time here on a small application that may help all of the Mac users in my life: a [Gmail Notifier for Mac OS X->http://toolbar.google.com/gmail-helper/index.html].

The app is small and nonintrusive, but hopefully still has all the features a Mac user would want. With it you can:
- view messages without opening a browser
- open Gmail in your browser without forcing you to log in again
- make Gmail your default email program
- even more…

Though this is the first, it won’t be the last native Mac application that Google delivers. So please, Mac users, stay tuned!

I came across Blog Submitter Pro 7.0 through an emailed affiliate recommendation. The site headline reads:

“New Blog Submission Software Takes TOTAL DOMINATION To A Whole New Level, And Allows Complete Control Over Any Market and Any Product You Sell. — Renders All Other Marketing Methods Totally Useless by Comparison”

Quite a claim, eh? Totally ridiculous hype of course. But that seems to be the norm these days. My issue is with the software itself.

I might wear a grey hat sometimes, and Google may think I’m a bit thin in places, but even to me it’s clear that this new, “killer marketing app” crosses the line.

The goal is innocuous enough: make comments on blog posts related to the topic (or in this case, simply keywords) that your site covers. In doing so increase the value of your site in the eyes of Google (and other search engines).

The method of attaining it is the problem.

Let me ask you a question. What is the Comments function on a blog for?

For commenting on the post, right? To build on it. Add opinions. Ask questions. Perhaps create discussion.