I was catching up on SEOBook author Aaron Wall’s blog the other day. In this post he talks about how the new Google Toolbar 4 for IE suggests spelling corrections and keyword queries based on the search patterns of other searchers.

On the face of it you might think that’s rather mundane and pretty uninteresting news.

But you’d be wrong.

The key point Aaron raises is that these (semi) auto-correction features will effectively narrow down the range of search queries to the most common keyword phrases.

Here’s a simple example to help you visualize what that means (made up, so not factually correct, but illustrates the concept).

Queries from people without Google Toolbar who want to buy shoes:
“buy shoes”
“buy shoe”
“buy shose”
“shoes buy”
“shoe buy”
“shose buy”

Are all “corrected” by Google Toolbar search and spelling suggestions, to become:
“buy shoes”

The effect will be twofold:

  1. Reduce the effectiveness of targeting mistyped, misspelled or otherwise imperfect search queries
  2. Increase competition for the more mainstream keywords and thus drive up CPC
Read the full post (906 words. Reading time 3:37 mins.)

Right click and copy link location for the Trackback URL to this post

Click On The Icon Of Your Favourite Site To
delicious:Google Toolbar 4 Increases CPC With User Lock-In  digg:Google Toolbar 4 Increases CPC With User Lock-In  spurl:Google Toolbar 4 Increases CPC With User Lock-In  wists:Google Toolbar 4 Increases CPC With User Lock-In  simpy:Google Toolbar 4 Increases CPC With User Lock-In  newsvine:Google Toolbar 4 Increases CPC With User Lock-In  blinklist:Google Toolbar 4 Increases CPC With User Lock-In  furl:Google Toolbar 4 Increases CPC With User Lock-In  reddit:Google Toolbar 4 Increases CPC With User Lock-In  fark:Google Toolbar 4 Increases CPC With User Lock-In  blogmarks:Google Toolbar 4 Increases CPC With User Lock-In  yahoo:Google Toolbar 4 Increases CPC With User Lock-In  smarking:Google Toolbar 4 Increases CPC With User Lock-In  magnolia:Google Toolbar 4 Increases CPC With User Lock-In  segnalo:Google Toolbar 4 Increases CPC With User Lock-In  gifttagging:Google Toolbar 4 Increases CPC With User Lock-In
Instantly Add This Post To Your Bookmarks