Web Marketing Strategy Update

I seldom republish articles these days (although considering how short on time I’ve been recently it might be a good idea to re-think that!), but thanks to her making the effort to drop me a message via the NowSell.com contact form, I found this good piece by Kim Roach that shares some fresher, rarer tips on article marketing:

Confessions of an Article Marketer

I have a slight confession to make…

I am highly addicted to article marketing. You can try and entice me with a number of other internet marketing strategies, but article marketing will always be my favorite.

You probably know about the many benefits of article marketing. Syndicating your articles will increase your targeted traffic, turn you into an expert in the field of your choice, brand your name, and help build your opt-in list. However, article marketing boasts a number of other benefits left mostly undiscovered and I want to share them with you.

Get Your Article and Your Photo Into Google News

Want to get your article and even your picture into Google News? Well, your entrance stands only a few clicks away. The key is getting published on a website that is syndicated on Google News. American Chronicle is one of those web sites.

This could prove important to many affiliate marketers:

From MarketWatch

Expanding into the U.S. market, Rakuten Inc., a Japanese Internet portal operator, said Monday it is buying LinkShare Corp., a privately held U.S. Internet marketing firm, for $425 million.

Tokyo-based Rakuten said it expects the cash deal to close in four to six weeks and allow it to expand into the U.S. market.

Rakuten, founded in 1997, operates a diversified Web portal business in Japan and also owns the Rakuten Eagles, a professional baseball franchise.

New York-based LinkShare, which specializes in performance-based marketing, claims more than 10 million e-commerce relationships and a list of more than 500 clients that includes J.C. Penney Co. Inc., Avon Products Inc. and Dell Inc.

“LinkShare’s performance-based marketing expertise across affiliate, search and e-mail capabilities provides Rakuten with an excellent first step to launch our U.S. operations and continue our international expansion,” Hiroshi Mikitani, Rakuten’s chairman and chief executive, said in a statement. “We can leverage LinkShare’s client relationships and technology advantages worldwide, so that LinkShare will be able to achieve significant growth in the future.”