Web Marketing Strategy Update

I went back and had a look at the Yahoo Search Content Quality Guidelines the other day after Michael Campbell mentioned them in his ezine. They tell us that Yahoo wants to index:

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1. Original and unique content of genuine value
2. Pages designed primarily for humans, with search engine considerations secondary
3. Hyperlinks intended to help people find interesting, related content, when applicable
4. Metadata (including title and description) that accurately describes the contents of a web page
5. Good web design in general

Immediate Thoughts:

No revelations in (1) & (2).
(3) Seems to shout “anchor text,” but probably simply refers to linking in general since it’s said that for years
(4) Makes it plain that the title and meta description tag ARE important.
(5) Reinforces that search engines like html that validates, with structured sites full of good old plain links.

So what is search engine spam to Yahoo? Well, here’s what Yahoo says it doesn’t want in its index:

1. Pages that harm accuracy, diversity or relevance of search results
2. Pages dedicated to directing the user to another page

I seldom republish articles these days (although considering how short on time I’ve been recently it might be a good idea to re-think that!), but thanks to her making the effort to drop me a message via the NowSell.com contact form, I found this good piece by Kim Roach that shares some fresher, rarer tips on article marketing:

Confessions of an Article Marketer

I have a slight confession to make…

I am highly addicted to article marketing. You can try and entice me with a number of other internet marketing strategies, but article marketing will always be my favorite.

You probably know about the many benefits of article marketing. Syndicating your articles will increase your targeted traffic, turn you into an expert in the field of your choice, brand your name, and help build your opt-in list. However, article marketing boasts a number of other benefits left mostly undiscovered and I want to share them with you.

Get Your Article and Your Photo Into Google News

Want to get your article and even your picture into Google News? Well, your entrance stands only a few clicks away. The key is getting published on a website that is syndicated on Google News. American Chronicle is one of those web sites.