Web Marketing Strategy Update

Just a quickie…

Minutes ago I came across Linktator2, which is a low-cost backlink service, and as part of my new, “just post what you’re doing” initiative brought about by my long hiatus, I thought I’d briefly tell you about it.

I’m not sure if you know or not, but there are quite a few backlink networks about now. These services provide one-way links to members, by ensuring websites in the network never display links to the sites that link to them. Sites are categorized so that the backlinks can be somewhat targeted, and of course they use the target site’s preferred keywords in the anchor text.

Generally speaking these systems work very well. Google doesn’t discover the networks (of course there’s always the possibility that may change in the future. Anything is possible) and the sites climb in the rankings.

They are all costly though. Ranging in price from expensive, all the way up to more than your mortgage. Except this one that is — and thus the post. It’s cheap. By far the cheapest I’ve seen for this kind of service.

Keyword research is the first, and most important step in search marketing.

You can probably see why keyword selection would logically be the first task. But why most important?

Because if you choose the wrong keywords, everything else you do to improve your search engine rankings is wasted effort.

Or to be blunt: If you target the wrong keywords, you will not make money.

When you create a new website or web page, you want to focus the content on popular keyword phrases relevant to your subject matter. These are the keywords that people in your target market regularly type into search engines to locate information on the products or services you provide.

But it’s often the case that many of your first choice keyword searches will be very competitive, making it difficult — if not impossible — for you to get your pages to rank highly for them unless you employ an SEO expert.

What you need to do is find other, less popular keywords that are also quite heavily searched, yet are easier to rank well for because there are fewer competing pages in the search results (this also applies to Adsense keywords and other PPC’s, but in terms of paying less for your clicks because there are less competing ads).