Hopefully you will find what you are looking for below, if not, try to be more precise.
If you’re interested in writing ebooks and the like to sell online, here’s a good and fairly comprehensive article on the subject posted by Aaron a few weeks back.
He gives a ton of advice together with his personal experience from his SEOBook that will be of value to almost anyone considering marketing ebooks, etc.
He talks about:
- Surveying the Market
- Competitive Analysis
- Your Goals
- Writing the Book
- Using Paypal
- Business Models
- One Updated Book or Many?
- Marketing Your eBook
- Bundling
- Joint Ventures
- Tracking Content Theft
- Product Naming
- Sales Letter Writing
- Leveraging Affiliates
- What Aaron Could Have Done Better
- Sales vs the Knowledge Curve
Technorati Tags: marketing+information+products, online+publishing, writing+ebooks
As I write this I’m split testing 4 different pages on the The Amazing Formula website.
Split testing means that an equal number of visitors will see each of the pages. We are tracking the orders from each, so we will know which page converts best.
Today, I want to talk about WHAT I’m testing, how and why. This is what I want you to do:
1. Visit The Amazing Formula site
2. Notice the BLUE IE BAR at the top that has a number, right next to the blue Internet Explorer icon.
3. Refresh the page in your browser and watch as that number changes. You will see that the ENTIRE page changes.
If you’re having difficulty getting the page to refresh properly, hold down your shift key while you click on refresh.
4. Keep refreshing and you’ll see a total of FOUR different page designs that I’m split testing.
COMMENTS ON THE PAGES
1. You might not see the opt-in “fly in.” We had a problem with the DHTML (dynamic html) code. Lisa’s going to fix that this weekend or on Monday.
