Web Marketing Strategy Update

I just bought Content Spooler Pro for only $7 and think it’s great … here’s a review. UPDATE: See Jetspinner Free Content Spinner

The basic concept is to take an article, load it into the software (php script) write several versions of your title and as many of the main body and resource box paragraphs / sentences / words as you wish.

You then select how many versions of the article you want — say 100, and in a few seconds the software composes 100 UNIQUE articles and sticks them in a zip file.

All the articles are totally readable because the content spinner does it by going through the text you gave it and randomly selecting and combining all the variations in the order they appear.

For example, in the paragraph above I could have input something like this:

“{All the articles make sense | The articles can all be read by real people | Articles created are of good quality} because Content Spooler does it by going through …”

Content Spooler will then choose one of those sentences at random and go on to look for the next set of curly braces and do the same.

I was catching up on SEOBook author Aaron Wall’s blog the other day. In this post he talks about how the new Google Toolbar 4 for IE suggests spelling corrections and keyword queries based on the search patterns of other searchers.

On the face of it you might think that’s rather mundane and pretty uninteresting news.

But you’d be wrong.

The key point Aaron raises is that these (semi) auto-correction features will effectively narrow down the range of search queries to the most common keyword phrases.

Here’s a simple example to help you visualize what that means (made up, so not factually correct, but illustrates the concept).

Queries from people without Google Toolbar who want to buy shoes:
“buy shoes”
“buy shoe”
“buy shose”
“shoes buy”
“shoe buy”
“shose buy”

Are all “corrected” by Google Toolbar search and spelling suggestions, to become:
“buy shoes”

The effect will be twofold:

1. Reduce the effectiveness of targeting mistyped, misspelled or otherwise imperfect search queries
2. Increase competition for the more mainstream keywords and thus drive up CPC