Web Marketing Strategy Update

Few days late posting the bit below on dropping Squidoo lense rankings, but it’s still worth your attention anyway.

Personally I’m having greater success at Hubpages than Squidoo. Not only is it easier and faster to use, but I get more visitors — I assume because of fewer pages and therefore less competition.

Of course if Squidoo has been targeted by Google, the same thing will happen to Hubpages in due course. You’ve probably time to make a good few bob before that though.

The lab has been investigating the recent drop in ranking for Squidoo lenses in Google’s search engine results. It appears that as of the 7th of July nearly all Squidoo lenses have dropped in ranking in the Google search engines. There is a lot of speculation in various forums at present (including Squidoo’s own SquidU forum) but the reasons are uncertain.

At this stage, the lab feels there are 3 potential causes.

1. Recent Squidoo changes have resulted in Google indexing Squidoo lenses in a different way that is resulting in lower ranking scores compared to before.

2. Google are applying a virtual penalty on the Squidoo domain for reasons known only to them.

I just bought Content Spooler Pro for only $7 and think it’s great … here’s a review. UPDATE: See Jetspinner Free Content Spinner

The basic concept is to take an article, load it into the software (php script) write several versions of your title and as many of the main body and resource box paragraphs / sentences / words as you wish.

You then select how many versions of the article you want — say 100, and in a few seconds the software composes 100 UNIQUE articles and sticks them in a zip file.

All the articles are totally readable because the content spinner does it by going through the text you gave it and randomly selecting and combining all the variations in the order they appear.

For example, in the paragraph above I could have input something like this:

“{All the articles make sense | The articles can all be read by real people | Articles created are of good quality} because Content Spooler does it by going through …”

Content Spooler will then choose one of those sentences at random and go on to look for the next set of curly braces and do the same.