Web Marketing Strategy Update

Squidoo is the brain child of popular and latterly philanthropic marketer Seth Godin, who’s also the author of a small pile of marketing books containing some pretty revolutionary thinking.

The idea is that anyone can set up a “Lens” on any topic they choose, sharing information for the purposes of building reputation, drawing traffic to other websites, making money or just for fun.

Simply a web page with a hip new name, besides giving you space to write on your subject of choice, a lens has modules to optionally add stuff like RSS feeds, items from Amazon, polls, photos from Flickr, etc.

A lot of time has now passed, but if I remember correctly, the basic premise in setting up Squidoo was that search engines would never be able to deliver what people want, and that the people themselves would make a better job of it by voting with their feet as it were, from amongst Lenses created by others knowledgeable on a subject.

Here’s the Oct 2005 post on Seth’s blog with the free ebook download introducing Squidoo and explaining the concept of “everyone’s an expert.”

I just bought Content Spooler Pro for only $7 and think it’s great … here’s a review. UPDATE: See Jetspinner Free Content Spinner

The basic concept is to take an article, load it into the software (php script) write several versions of your title and as many of the main body and resource box paragraphs / sentences / words as you wish.

You then select how many versions of the article you want — say 100, and in a few seconds the software composes 100 UNIQUE articles and sticks them in a zip file.

All the articles are totally readable because the content spinner does it by going through the text you gave it and randomly selecting and combining all the variations in the order they appear.

For example, in the paragraph above I could have input something like this:

“{All the articles make sense | The articles can all be read by real people | Articles created are of good quality} because Content Spooler does it by going through …”

Content Spooler will then choose one of those sentences at random and go on to look for the next set of curly braces and do the same.