Web Marketing Strategy Update

Jetspinner is a new and free content spinner you’ll love if you do article marketing. I’ve spoken about the benefits of article or content spinning before and explained how to use article spinners in my post, End Duplicate Content Articles.

And just like the software I talked about there (and the other paid solutions), Jetspinner enables you to create hundreds of unique variations of your articles for use on your website and submission to article directories, etc. That in turn means you can quickly and easily establish yourself as an expert in your field and create hundreds of natural-looking backlinks whilst avoiding Google’s duplicate content penalty.

An added twist is the optional ability to send Jetspinner’s output directly to the Jetsubmitter article directory submitter and have it send a different version of your article to each of the almost 500 directories in it’s database.

Jetspinner’s a nice application with all the features you need plus a few you may never use. To see it — or, more to the point — to use it, you certainly wouldn’t guess it’s free. If you’ve never used an article spinner, you might want to take this opportunity to try out the process yourself and see both how you take to it, and the results you get.

Squidoo is the brain child of popular and latterly philanthropic marketer Seth Godin, who’s also the author of a small pile of marketing books containing some pretty revolutionary thinking.

The idea is that anyone can set up a “Lens” on any topic they choose, sharing information for the purposes of building reputation, drawing traffic to other websites, making money or just for fun.

Simply a web page with a hip new name, besides giving you space to write on your subject of choice, a lens has modules to optionally add stuff like RSS feeds, items from Amazon, polls, photos from Flickr, etc.

A lot of time has now passed, but if I remember correctly, the basic premise in setting up Squidoo was that search engines would never be able to deliver what people want, and that the people themselves would make a better job of it by voting with their feet as it were, from amongst Lenses created by others knowledgeable on a subject.

Here’s the Oct 2005 post on Seth’s blog with the free ebook download introducing Squidoo and explaining the concept of “everyone’s an expert.”