Hopefully you will find what you are looking for below, if not, try to be more precise.
Facebook claims to have more than 800 million active users, and for many of us online social networking has become a huge facet of our daily lives. To marketers social networking sites appear to be a great resource to reach potential customers and retain existing ones.
But how do the people they are trying to reach feel?
Facebook Users
It seems that these days many people define themselves by their profiles and interactions on social networks. As a result, they tend to feel that they should have total control over the environment on a site like Facebook which plays such a central role in their lives and captures their very essence. Most Facebook users take umbrage at any perceived commercial intrusion into their life on the network, as evidenced by the huge uproar that followed September’s changes to the news feed.
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DAM, or Digital Asset Management, is a relatively new concept, but it can be absolutely invaluable to all sorts of companies. Digital asset management is especially effective for companies with websites, those that launch large-scale marketing campaigns, and businesses that require a lot of multimedia ‘on tap’.
This multimedia could be images, music, web content, articles, or anything else. Each of these items is known as a digital asset, and becomes so as soon a company puts a value on it. For example, photographs of a company’s products for use on a website are valuable, so are known as digital assets.
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Recently, I finally got around to looking at the scripts available for the Firefox plugin, Greasemonkey. I was not expecting what I found.
From the main site:
Greasemonkey is a Firefox extension which lets you to add bits of DHTML (“user scripts”) to any web page to change its behavior. In much the same way that user CSS lets you take control of a web page’s style, user scripts let you easily control any aspect of a web page’s design or interaction.
For example, you could:
If you’ve considered podasting in your marketing, you’ll be interested in this item I came across on WebProNews
Podtrac, a new podcast advertising company, has teamed up with Mediamark Research Inc. (MRI), a provider of magazine audience and multimedia research company, to provide advertisers and podcasters with demographic information about listeners to help them make better advertising choices.
The partnership hopes to bring the same kind of statistical information provided to networks and advertisers in traditional media to the podcast circuit.
MRI and Podtrac will provide ratings data, including an index of the data to MRI’s Survey of the American Consumer as a free service to any podcast through Podtrac. The Survey of the American Consumer is a national probability study of U.S. adult’s demographics, media and product usage, attitudes and lifestyle.
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