Web Marketing Strategy Update

The global media landscape could be likened to an alien planet in 2012. The change that has occurred over the past 30 years is that progressive.

From cassettes to CDs to mp3s, the trend is a massive shift away from physical retail goods towards the digital distribution of media.

Goodbye DVDs, CDs, newspapers. You’re a thing of the past.

Compromise is Key

Major brands continue to reallocate more and more of their advertising budget to digital distribution. This indicates an increased recognition of the return on investment it offers. Companies are realising that in order to enhance brand experience and connect with their consumers, change is inevitable.
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1. Publish A Free Ezine For Selling Products

You could publish a free ezine or newsletter to promote your own or affiliate products, MLMs, etc. This is the most common format, and to work well requires quality — preferably original — content related to your business and products so that it stands out from the crowd.

2. Publish Free Ezine For Selling Advertising Space

You could publish a free ezine or newsletter to sell advertising spots and exclusive mailings to other businesses. Similar in format to the previous example, except that instead of using the ezine as a vehicle for promoting your own products, you use it to generate ad revenue. This approach is often favored by those new online and / or without their own product, using mainly contributed articles for content and combining the promotion of affiliate programs with ad sales.
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From ClickZ News:

NEW YORK – Microsoft’s MSN has launched its paid search service in France and Singapore, according to the portal’s SVP Yusuf Mehdi.

Mehdi described the service, which is powered by MSN’s in-development adCenter platform, during his keynote address at the kick-off of Advertising Week in New York.

The features resemble those now available through Google AdSense and Yahoo! Search Marketing, but with some twists. They include a manual keyword selection tool, a “site analyzer” keyword suggestion module, demographic targeting, and assistance with budget allocation. The launches — today in France and on August 31 in Singapore — follow pilot programs in both countries.
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Put your hand up if you’d like to know what really works in online marketing? Put your other hand up if you’d like to learn it for free!

If you’ve now got both hands in the air, read on …

At MarketingExperiments.com you can access (and download!) free in-depth research reports on many of the Internet marketing strategies you’ve probably heard about, plus some you may not have. The site tells you what works and what doesn’t, drawing its conclusions from data collected in real-life experiments.

“Our experiments range from three to eighteen months, and they involve budgets ranging from $4500 to $100,000+. We are often surprised, and sometimes embarrassed to discover just how much we DON’T know about marketing.”
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