Hopefully you will find what you are looking for below, if not, try to be more precise.
Article marketing is an easy, effective way to promote your website or brand. Today we’ll look at what’s involved in the the process of article directory submissions and how to submit an article for best results.
When choosing which article directories to post to, you should generally prioritize websites that let you use HTML in the Author Bio or About The Author Resource Box, enabling you to create proper links back to your website. Without those links, you will miss out on a lot of the SEO benefit usually gained through article submissions.
I say “a lot” because most websites that forbid HTML, will nevertheless automatically transform a site URL into an active link. You still get a link, but lacking the valuable keyword-rich anchor text which search engines use in considering page relevance to a given keyword, i.e., a search engine seeing a link to a page that says “SEO Guide” will take that as an indicator that the page is relevant for the term SEO guide.
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A few weeks ago I bought the $7 Secrets ebook by Jonathan Leger. It was a good read.
The basic idea of selling low cost reports is nothing new of course, but the killer is in the simple twists and scripts that Jon added to create armies of sneezing affiliates passing your virus on.
The $7 Secrets ebook has become so successful that Jon has set up a website, $7 Offers to showcase the growing collection of $7 products available using the scripts supplied free with his $7 Secrets ebook.
The popularity of the whole thing prompted me to create my own $7 product to list on the $7 Offers site for a slice of the traffic it’s getting.
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I don’t republish articles these days, but here’s a good piece Kim Roach asked me to post that shares some fresher, rarer tips on article marketing.
Confessions of an Article Marketer
I have a slight confession to make
I am addicted to article marketing. You can try and entice me with a number of other internet marketing strategies, but article marketing will always be my favorite.
You probably know about the many benefits of article marketing. Syndicating your articles will increase your targeted traffic, turn you into an expert in the field of your choice, brand your name, and help build your opt-in list. However, article marketing boasts a number of other benefits left mostly undiscovered and I want to share them with you.
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Writing articles related to your site’s topic and
syndicating these articles all over the web is
a very effective way of marketing your site. This
simple, yet effective marketing strategy will
deliver targeted visitors, increase your
rankings and boost your sales.
In essence, article writing will ‘TurboCharge’
your site!
Although it sounds more like a catch-phrase from
a marketer’s hype-fest, its the most appropriate
phrase to describe the effect article writing will
have on your web site. It perfectly sums up
the major benefits of article marketing.
Article writing will quickly:
* boost one-way links to your site
* help you brand your name or site
* help sell or pre-sell your products
* bring in plenty of targeted traffic
* give you and your site more creditability
The effects can sometimes be jarring…
One minute, your site is humming along at its
regular pace, then suddenly, you check your
web logs and your stats has doubled or even tripled.
There is a massive flood of visitors coming to your site.
Sometimes, it may only be one site which picks up
your article and features it in their ezine, bringing
in targeted visitors to your site. Other times,
it may be many sites and ezines displaying your articles,
causing a large influx of guests to your site.
All of the above has happened to me!
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First, some background, I had heard other marketers sing the praises
of article writing for so long I decided to do a test-run and see
the proof for myself. Writing over 30 articles since January of
this year, I kept track of my results over this six month period
- to view these articles and find out where some of them
ended up, just google my name "TITUS HOSKINS".
Finding and researching material for articles
was not a problem. Online forums, subscribers' questions,
and my own marketing tasks were a great source of ideas.
Compiling and writing original articles that would stand
out from the crowd was the hard part.
Here are some pointers that I learned about article writing
that may also help you:
Find the Right Title - Choosing the right title will make or
break your article, keep it short and put the main benefit of
your article in your title, i.e. what will readers actually
acquire from reading your article?
Keep Your Article Short and Concise - If you want your article to be
pick up by ezines and placed on sites, keep it short (300-1200 Words)
and to the point. I find articles in the 700 - 900 word range do
very well, longer articles less so.
Do A Spell and Grammar Check - Use a spell-checker or
WordPerfect to check your articles. I also use Google as my
proof reader. Not sure of a word or phrase, just Google it!
Resource Box - Like the title, you must point out the benefits of
clicking your links in your resource box which is displayed
at the end of your article. Offering a free ecourse or ebook I found
will improve your 'click thru rate'. Newsletter subscriptions
also works. If you're keyword marketing, place your keyword or
phrase in the anchor text of your resource box links. Google will
reward you handsomely for this simple little detail. So will
the other search engines.
Be Unique - Find your own voice. Be distinctive. Make yourself
and your site stand out. But don't go overboard, writing concise,
informative and helpful articles will bring enough interest and attention
to your site. Narrowing and focusing in on one subject area will
eventually make you an expert on that topic or subject.
Syndicating your Articles - Online article directories are very
good for this. Listed below are the major ones I use to get my articles
'out there'.
www.goarticles.com
www.ezinearticles.com
www.ideamarketers.com
www.articleally.com
www.articlemarketer.com
Simple tracking tips, if you want to check the performance of
difference article directories - just make a minor change in
your article as you place it in each directory. Then as your
article is spread around the web - you can check its source.
To find out just how far your articles have traveled, just place
your article's title between quotation marks and Google it...like this:
"TurboCharge Your Site With Article Writing"
My experiences with article writing were very beneficial to me. I
was a little surprised at the high quality sites picking up and
displaying my articles: addme, sitepronews, thetechzone,
bonafidereviews, wwwcoder, buzzle, icemelon, devshed... and many more.
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It has tripled my site's links since January, Google indexed my site
and started sending significant traffic my way. My traffic according to
Alexa, is under 50,000 many weeks - my site even made it into the top 15,000
for a very short while. Those spikes in traffic also means more subscribers
and more sales. I recently had over 200 subscribers to my ezine
in one day - my site normally receives around 5-10 new
subscribers each day.
I also found more people 'bookmarked' my site - resulting
in more long term targeted traffic. My affiliate sales have increased,
and since my page views are up, my Google Adsense earnings
have also increased. I also believe article writing has helped
in branding my site and also giving myself more creditability.
In fact, my results have been so positive, I feel a 'disclaimer' coming
on! Your results will vary according to your skill, effort and resources but
article marketing is one of the best free marketing strategies you will ever
have at your disposal. If you try only one new marketing technique this
year, make it article writing.
So go ahead, give your site the boost it deserves, 'TurboCharge'
it with some of your best writing and experience the effects for
yourself. Buckle up and both hands on the wheel!
About the Author
Well respected Marketer Jason Potash has released some handy software that
will syndicate your articles. Check it out here: Article Announcer
Copyright © 2005 Titus Hoskins of www.bizwaremagic.com
This article may be freely distributed if this resource box stays attached.
