Web Marketing Strategy Update

Article marketing is an easy, effective way to promote your website or brand. Today we’ll look at what’s involved in the the process of article directory submissions and how to submit an article for best results.

When choosing which article directories to post to, you should generally prioritize websites that let you use HTML in the Author Bio or About The Author Resource Box, enabling you to create proper links back to your website. Without those links, you will miss out on a lot of the SEO benefit usually gained through article submissions.

I say “a lot” because most websites that forbid HTML, will nevertheless automatically transform a site URL into an active link. You still get a link, but lacking the valuable keyword-rich anchor text which search engines use in considering page relevance to a given keyword, i.e., a search engine seeing a link to a page that says “SEO Guide” will take that as an indicator that the page is relevant for the term SEO guide.

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Just a quickie…

Minutes ago I came across Linktator2, which is a low-cost backlink service, and as part of my new, “just post what you’re doing” initiative brought about by my long hiatus, I thought I’d briefly tell you about it.

I’m not sure if you know or not, but there are quite a few backlink networks about now. These services provide one-way links to members, by ensuring websites in the network never display links to the sites that link to them. Sites are categorized so that the backlinks can be somewhat targeted, and of course they use the target site’s preferred keywords in the anchor text.
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Squidoo is the brain child of popular and latterly philanthropic marketer Seth Godin, who’s also the author of a small pile of marketing books containing some pretty revolutionary thinking.

The idea is that anyone can set up a “Lens” on any topic they choose, sharing information for the purposes of building reputation, drawing traffic to other websites, making money or just for fun.

Simply a web page with a hip new name, besides giving you space to write on your subject of choice, a lens has modules to optionally add stuff like RSS feeds, items from Amazon, polls, photos from Flickr, etc.

A lot of time has now passed, but if I remember correctly, the basic premise in setting up Squidoo was that search engines would never be able to deliver what people want, and that the people themselves would make a better job of it by voting with their feet as it were, from amongst Lenses created by others knowledgeable on a subject.
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I don’t republish articles these days, but here’s a good piece Kim Roach asked me to post that shares some fresher, rarer tips on article marketing.

Confessions of an Article Marketer

I have a slight confession to make

I am addicted to article marketing. You can try and entice me with a number of other internet marketing strategies, but article marketing will always be my favorite.

You probably know about the many benefits of article marketing. Syndicating your articles will increase your targeted traffic, turn you into an expert in the field of your choice, brand your name, and help build your opt-in list. However, article marketing boasts a number of other benefits left mostly undiscovered and I want to share them with you.
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