Search Results for “business marketing survey”.


In the current economic climate, if you’re running a business you’re probably facing one problem consistently. You’re just too successful. It seems you can barely even get to work in the morning without customers and clients hurling their money at you. Your profits are rising so quickly that you have to rescale all your line graphs to make them fit on the paper.

Clearly one area you can address to try and get your company through this troubled time is marketing. Marketing is your primary channel for communicating with your customers. When it goes well you can engage your customers and motivate them to not only try your product, but keep coming back to it.
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If you’re interested in writing ebooks and the like to sell online, here’s a good and fairly comprehensive article on the subject posted by Aaron a few weeks back.

He gives a ton of advice together with his personal experience from his SEOBook that will be of value to almost anyone considering marketing ebooks, etc.

He talks about:

  1. Surveying the Market
  2. Competitive Analysis
  3. Your Goals
  4. Writing the Book
  5. Using Paypal
  6. Business Models
  7. One Updated Book or Many?
  8. Marketing Your eBook
  9. Bundling
  10. Joint Ventures
  11. Tracking Content Theft
  12. Product Naming
  13. Sales Letter Writing
  14. Leveraging Affiliates
  15. What Aaron Could Have Done Better
  16. Sales vs the Knowledge Curve