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Few people realize how important color psychology is in the logo design process. But if you’re getting a new logo or even selecting colours for your website, it’s something you can’t afford to ignore.
So today I’m going to introduce you to the psychology of colour, and explain why it’s essential to consider in the process of designing a logo.
First, take a look at the image below. It’s a simple color psychology and perception test that deconstructs the way people read and perceive colours.
Chances are you read the words first, but the key to this puzzle is identifying the colour.
To say colours are a part of our lives would be a cliche and stating the obvious. More accurate is that colours are part of the human psyche. We humans are conditioned to react to colours based on collective experiences within the cultural elements that we identify with.
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Every independent professional should have a web site, an ezine, and an email marketing strategy, right? If you’re not taking maximum advantage of web technology to market your professional services, you are behind the times, and missing out on huge opportunities. At least that’s what most marketing experts would have you believe. But how valid is this advice? And is it for everyone?
Before email was widely available, marketing newsletters were printed on paper and sent by mail. There’s no question that e-mail is a more economical solution for sending a newsletter. Instead of being able to afford only a few hundred newsletters at a cost of $1 or more each, you can send tens of thousands for only pennies. With an ezine, technology can save you money and allow you to extend your marketing reach. This is one of the many ways that web technology can be your friend. Here are some others:
- A web site can attract new customers to your business from across the street or far outside your local area. If your site has high rankings in the search engines under appropriate categories, or many links from keywords prospective clients might search for, you may get dozens of inquiries from people who otherwise would never hear of you.
- Using email autoresponders can help you automate your follow-up with likely prospects. Just subscribe a prospect to an autoresponder list once, then send periodic broadcasts to the whole list, encouraging prospects to hire you or attend your learning programs.
- Participating in online discussion lists and message boards can allow you to network with a large group of people in your target market without leaving your home or office. Appearing on live chats or webinars permits you to be a public speaker without the time and expense of travel, and speak to national or global audiences.
For these reasons and more, it appears that using web technology is an affordable way to reach prospective clients easily. You can potentially attract larger numbers of prospects for fewer dollars than with many more traditional methods of outreach. But there are pitfalls.
Broadcast email can be an efficient solution for following up with prospects who already know about you. But it’s a terrible way to introduce yourself to a prospect for the first time. Far too many coaches, consultants, trainers, and other professionals add subscribers to their ezine or autoresponder lists without their permission. Not only is this ineffective as a marketing strategy since most readers simply delete e-mail from people they don’t recognize, but it can seriously backfire when someone is offended by your unsolicited mail.
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Here are some other ways that using technology in marketing can become your foe:
- Technology makes it easy to hide. When you have a web presence, an ezine, and use e-mail autoresponders to contact your customers, you may think there's no reason to contact them in person. You may feel justified in not picking up the phone, attending a business event, or suggesting a lunch date if you think your technology is doing the job for you. But a web site or e-mail isn't an equal substitute for a prospect hearing your voice or seeing your face. It's pretty rare for someone to hire a professional without talking to him or her first, so if you put off the talking, you may also be putting off the hiring.
- Launching and maintaining an attractive and useful website, and achieving high search engine rankings for it, can be an expensive and time-consuming project. Unless you pay close attention to your budget, you can easily find yourself spending much more to land each client than you would ever pay using offline marketing methods. A high-traffic web site is a valuable resource for a business that can take advantage of a global presence or a large volume of new clients. But if your business is primarily local or you only need a few new clients each year, you may end up paying for a level of visibility you don't really need.
- Too many inquiries from the web can waste your time. Anonymous visitors to your site will often email to ask about prices and other details. These inquiries are completely unqualified -- you don't know anything about the people who are writing. If you take the time for a thorough reply to each one, they can consume a significant amount of energy. On the web as well as off, prospects who are referred to you by people who know your work are much more likely to hire you than those who find you by accident. If that's so, perhaps it makes sense to put more effort into building referrals than into building a broader web presence.
Web technology is really no different than any other method of marketing your services in that you must judge the appropriateness of each strategy for your unique circumstances. If you find writing to be a chore, perhaps a regular ezine is not the best choice for you. If you only need a few large, local clients each year, you may want a web site for prospects to explore after you contact them, but not spend your money on web directory listings or search engine optimization. Autoresponder reminders may be effective to increase enrollment in public workshops, but not such a good idea to sell in-house training to corporations.
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Just because a strategy is the latest and greatest doesn't mean it's the best. Publishing a blog may be terrific if your target market spends a lot of time online, but not so good to reach those who rarely open their browser. Webinars can be an effective tool for attracting high-tech or corporate clients, but not for home business owners or consumers who operate older, slower computers with dial-up Internet access.
Relying completely on technology to bring in clients can also give you a false sense of productivity. When you are writing copy for your web site or setting up autoresponders, you feel like you are taking action about marketing. And these activities can be important behind the scenes steps, but you shouldn't confuse them with direct outreach to prospective clients. Web copy won't make any sales until people see it, and autoresponders will have no effect until people are subscribed to them.
Web technology provides just another set of marketing tools, not a complete solution. Using every marketing tool the web has to offer is not a requirement of doing business. The purpose of your marketing should be to bring you enough clients to earn the level of profit you desire. When marketing technology adds to your bottom line, it's worth employing. When it doesn't, there's no reason to use it.
About the Author
C.J. Hayden is the author of Get Clients NOW! Thousands of business owners and salespeople have used her simple sales and marketing system to double or triple their income. Get a free copy of "Five Secrets to Finding All the Clients You'll Ever Need" at http://www.getclientsnow.com
Are you writing articles with the idea of marketing your internet business?
Discover how using the right keywords in articles and having Google Adsense ads on your content site is now one of the most profitable ways of internet advertising.
Are you using this internet marketing strategy?
If not, you may be leaving thousands of dollars of extra profits on the table. This is one of the many reasons writing original quality content articles is now the latest marketing buzz.
The two basics that you can combine to really power a successful website. Content and links.
You already know that right?
Are you writing articles and submitting them using such services as SubmitYourArticle?
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Many internet marketing pro’s have been writing articles for many years. They already know the value of original quality content and using keywords will drive targeted traffic to their websites from the search engines such as Google.
So why don’t all internet marketing business owners write and submit articles for their internet marketing strategy?
The simple answer is that it takes time to write articles, submit them and get targeted traffic to their websites.
Another reason, is that writing articles reminds us of school research papers, essays and reports that are a deep negative anchor in the subconscious mind.
Did you enjoy writing when you were in school?
If your answer is yes, you have an advantage over the 95% of internet marketing business owners that want to make money online with a work at home opportunity.
Imagine how much opportunity there is for you because of knowing this simple fact.
The other 5% are taking advantage of this internet marketing strategy and internet advertising, by using Google Adsense ads to make money online on the front and backend writing articles.
Why do you think marketing sites want fresh, quality, original keyword rich content?
The website owner can have an article with keywords that relate to their website content. This helps their websites page rank when indexed by the search engines. Which in turn, gets more Google Adsense ads to show above, below and or next to the article on their website with targeted traffic.
Think about this for a moment. Imagine taking advantage of a work at home opportunity, marketing from both sides of the sales coin with 3 simple steps.
3 Simple Steps To Success With Content And Keywords
1.) You write quality original content, keyword/phrase rich articles, with links to your website in the resource box.
2.) You build a website or web page with targeted keyword/phrase rich original content for the targeted traffic that originates from your articles.
3.) You have Google Adsense ads that are targeted to your keyword/phrase rich original content site when visitors looking for more information arrive.
If you did not get all that, you may want to read it again.
A Win-Win Situation For Everyone Involved.
The person looking for quality content and information.
The person writing the original content articles.
The person with the quality original content rich website.
And Yes, Google Adsense and their advertisers are getting targeted traffic and sales, but so is everyone else.
Internet marketing business owners who incorporate Google Adsense with writing articles, can make money online if done properly with this internet marketing strategy.
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An Overview Of Google Adsense And Writing Articles.
There are 3 keys to internet marketing success writing articles and using Google Adsense ads.
1.) Keyword Research. Find popular subjects and keywords/phrases, using a keyword selector and suggestion tool by Overture and 7Search.
2.) Writing Articles. Write original content with keywords from your research.
3.) Quality Content Site. Build a quality content site incorporated with Google Adsense ads that target the subject and keywords of your article and website.
There are many marketing business ideas.
Starting an internet marketing business can be very rewarding and at the same time challenging.
It’s best to take the time to research and develop an internet marketing strategy.
You can find all the tools, information and resources online by doing a Google search on any subject such as Google Adsense.
Internet marketing opportunities are wide open for you. Writing articles and using Google Adsense for your internet marketing strategy is one way to get a piece of the action.
Are you going to take advantage of the greatest internet marketing strategy online today to make money online with Google Adsense and writing articles?
Just get started. Do whatever it takes to write something. For building long term success, there’s very little you can do that will give you near the same results online today.
Dean Shainin makes it easy to learn from today's top marketing experts. For details and to claim your free Bonuses for Subscribing to Our Newsletter, visit: EndlessIncomeForLife.com
