Web Marketing Strategy Update

“Chat, flirt, socialize and have fun” is the tagline for the popular social dating site, Badoo. Founder of the site, Andrey Andreev, started Badoo in 2006 when it served only as a photo sharing site. Andrey was living in Spain at the time, and mainly because Spanish girls couldn’t be dated until the male had met her family, he thought it wouldn’t be a good idea to launch the site with a “meet new people” concept.

One year later in 2007 Andrey made an about turn on his initial judgment. He decided to test his views on Spanish women, and repositioned the Badoo as a place to meet new people, rather than just a photo sharing site. This decision came after Andrey observed that even though his site was not earning him revenue, the number of users had grown tremendously within the first year of its launch. The 2007 Google Zeitgeist recorded Badoo as one of the fastest growing search terms, second only to iPhone.
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Times have changed. Closed markets with restricted access and limited choices are a thing of the past. These days customers can, and often do, vote with their feet.

Given the dynamics of an economy that expands each day with the introduction of new businesses online, it is critical that you implement effective customer retention strategies to keep the customers you have as you look to expand your customer base.

Today I’m going to share with you some extremely cost-effective ideas to help you keep your business moving forward while retaining the business you have. Implementing some or all of these strategies has a compounding effect over time, leading to incredible increases in growth.
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Link building schemes based on private blog networks appear to be the latest to fall foul of Google’s Panda updates. The recent update released in February comprised of what was at the time a record-setting 40 algorithm changes that aim to improve search quality (another 50 changes were made in March).

I’m not going to detail all the changes, you can find those here, but the February updates appear to subtly improve local search relevancy, personalized search results, and overall, a greater emphasis on weeding out spam and duplication.

Build My Rank Deindexed

Less than a month after the changes have taken effect, the big daddy of private blog networks—Build My Rank (BMR), announces that it is closing its doors to new members. A few days later, BMR admits that most of its websites have been de-indexed by Google. As a result, they have ceased operations.
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Having a website is obviously the first step in any online business venture. The second step is to target relevant traffic, and inspire them to take a look at your site. The third step is to get them to do something on your site.

This may be to purchase something, or to undertake some sort of call to action. But one of the most important things you can do, is to obtain their email address legitimately. This article will describe why this is important, and why developing an opt-in subscriber list should be the cornerstone of your business.

Each time a targeted visitor arrives at your website or blog, they’ll in all likelihood spend around 7 seconds before making the decision to stay or move on, and look at the next one. You really haven’t much time to grab their attention, and when they leave, it’s highly likely they’ll never return. The fact is, approximately 99.5% of your potential customers will leave your site without obtaining anything. Your site effectively attracts just 0.5% of your hits. Why not consider the huge majority?

But if you were to obtain their email addresses you could then communicate with them directly, providing even more information about your unique products or services. That’s the basis of developing an opt-in subscriber list.

However, you don’t get something for nothing, so you’ll need to present them with some sort of incentive to get their email address in return. It could be something like a free ebook or report, relating to the product and/or service you’re promoting. It could be a simple 7-day e-course, a free trial, or even a discount coupon code for a future purchase. Think of what ot would be pertinent to offer, that will inspire them to provide you with their email addresses.

As your site receives more visitors, your goal is to get more and more people on to your opt-in subscriber list, so that eventually, you’ll have an impressive list of prospects that you can contact on a continuing basis. These people are likely to see you as an expert in your field, and will therefore be far more willing to purchase anything you ask them to.

All the most successful internet and affiliate marketers utilize this strategy. It’s a basic marketing tool, but one of the most important tools you need to create an online business with long-term sustainability. All the major companies like as Amazon, Best Buy, Target, etc. use it as well.

Building relationships and communicating with your subscribers regularly is vital to your success. It makes the difference between a list of names and a responsive list of buyers — people who will not only purchase your own products, but others you recommend while taking a cut as an affiliate. Since your optin list is so essential to your business success, ensure you make regular backups of it. You don’t want to end up having to start all over again.

With the right strategy, you’ll be surprised at how simple and effective building an opt-in subscriber list can be. And it’s the only way to make money from 99.5% of visitors who intended to leave your website, never to return.

Discover exactly how to get (and keep) more visitors to your website or blog with a free 7-day e-course from Charles McDuffie’s List Building Academy and see how to create a successful online business by first building an opt-in subscriber list.