Offering a free report is a popular way to build a targeted optin email list. The essentials are pretty straightforward.
You design a landing page where the arriving visitor is presented with some tantalizing information about a report on a specific subject and requested to complete an email form to get it.
As simple as the steps are, how effectively they are performed makes a world of difference.
How the report is presented, how much “pull” the copy (or often these days, video) has and what the visitor has to do to obtain it all have a tremendous impact on the number of people that will opt-in to your list.
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