Web Marketing Strategy Update

So you’ve got your ecommerce site up and running, it’s bringing in a steady stream of sales and you’re pretty happy with your profits; but is your site performing at its best?

Today I want to share some tips to increase your profits by carrying out conversion rate optimization.

The starting reality is that even retail giants such as Next are unable to safely say that their website has been designed, tailored and optimised to ensure the highest possible number of visitors turn into sales. Your first thought might be that if a company like Next can’t get it right, what hope can the small time ecommerce site possibly have?
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I don’t republish articles these days, but here’s a good piece Kim Roach asked me to post that shares some fresher, rarer tips on article marketing.

Confessions of an Article Marketer

I have a slight confession to make

I am addicted to article marketing. You can try and entice me with a number of other internet marketing strategies, but article marketing will always be my favorite.

You probably know about the many benefits of article marketing. Syndicating your articles will increase your targeted traffic, turn you into an expert in the field of your choice, brand your name, and help build your opt-in list. However, article marketing boasts a number of other benefits left mostly undiscovered and I want to share them with you.
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As I write this I’m split testing 4 different pages on the The Amazing Formula website.

Split testing means that an equal number of visitors will see each of the pages. We are tracking the orders from each, so we will know which page converts best.

Today, I want to talk about WHAT I’m testing, how and why. This is what I want you to do:

1. Visit The Amazing Formula site

2. Notice the BLUE IE BAR at the top that has a number, right next to the blue Internet Explorer icon.

3. Refresh the page in your browser and watch as that number changes. You will see that the ENTIRE page changes.
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1. Publish A Free Ezine For Selling Products

You could publish a free ezine or newsletter to promote your own or affiliate products, MLMs, etc. This is the most common format, and to work well requires quality — preferably original — content related to your business and products so that it stands out from the crowd.

2. Publish Free Ezine For Selling Advertising Space

You could publish a free ezine or newsletter to sell advertising spots and exclusive mailings to other businesses. Similar in format to the previous example, except that instead of using the ezine as a vehicle for promoting your own products, you use it to generate ad revenue. This approach is often favored by those new online and / or without their own product, using mainly contributed articles for content and combining the promotion of affiliate programs with ad sales.
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