Web Marketing Strategy Update

If you run a website or otherwise operate online, then keeping a watchful eye on Google is highly advisable. After all, Google is the most popular search engine of all with a massive global market share of around 80%. For that reason alone it has the ability to ensure that your website is either a big success, or conversely that it is not seen by anyone.

If Google makes a change to its algorithms or policies and you should happen to miss that this happened, then you might find your site suddenly penalized and your traffic halved or worse.

And Google does make changes to the way it operates – a lot actually. Furthermore, this is truer now than it has ever been before and of those changes made recently there are several that have already had a big impact on the rankings of sites. Here we will look at just some of the many big changes that have happened in the last year or so.
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One of the most important ways to increase awareness of your brand is to create a buzz around your products or services.

As someone once said ‘no publicity is bad publicity’ and getting people talking about your website and brand can really give your sales a big boost.

Aiming For Viral Buzz

I run a small website and don’t have a big media budget to work with. However I have found some great ways to create a buzz online for my product that does not involve spending lots of cash.

• Ideally I am looking to ‘go viral’ with my little promotional campaigns.
• This basically means getting people to spread my message themselves to others through blogs, forums, chat rooms etc.

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Considering your first crowdsourcing venture? Already seasoned crowdsourcing veteran? Either way, there are now literally hundreds of opportunities at your disposal. Here’s our pick of five not-to-be-missed crowdsourcing sites that you should pay a visit.

crowdsourcing.org

This is a one-stop shop for all things crowdsourcing. crowdsourcing.org is one of the most comprehensive crowdsourcing resources with a home page that provides a running, up-to-date log of literally hundreds of crowdsourcing stories, articles and case studies. You’ll have access to live chats, research results, industry event announcements and more. Best of all, here you will find the web’s largest and most comprehensive directory of crowdsourcing and crowdfunding web sites—totaling 1,801 and counting. Within that list you can drill down to find exactly what you are searching for including Cloud Labor, Crowd Creativity, Crowdfunding, and more (with subcategories within each.)
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Few people realize how important color psychology is in the logo design process. But if you’re getting a new logo or even selecting colours for your website, it’s something you can’t afford to ignore.

So today I’m going to introduce you to the psychology of colour, and explain why it’s essential to consider in the process of designing a logo.

First, take a look at the image below. It’s a simple color psychology and perception test that deconstructs the way people read and perceive colours.

Chances are you read the words first, but the key to this puzzle is identifying the colour.

To say colours are a part of our lives would be a cliche and stating the obvious. More accurate is that colours are part of the human psyche. We humans are conditioned to react to colours based on collective experiences within the cultural elements that we identify with.
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