Web Marketing Strategy Update

Even the most prolific writers run out of ideas every once in a while. But SEO allows no one any holidays. If you want to keep your website on top of the game, you need to continually publish new content. A great free tool to help you get article ideas on popular subjects and generate targeted keyword titles is Google’s autocomplete search feature.

Google Autocomplete: An Overview

You are no doubt familiar with Autocomplete. Whenever you type a word or phrase in the Google search box, the search engine attempts to complete it for you. If, say, you type “facebook a” it suggests phrases such as “facebook api,” “facebook apps” and “facebook ads.” Designed for searchers’ convenience, it inadvertently provides webmasters and internet marketers a valuable SEO tool.
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“Chat, flirt, socialize and have fun” is the tagline for the popular social dating site, Badoo. Founder of the site, Andrey Andreev, started Badoo in 2006 when it served only as a photo sharing site. Andrey was living in Spain at the time, and mainly because Spanish girls couldn’t be dated until the male had met her family, he thought it wouldn’t be a good idea to launch the site with a “meet new people” concept.

One year later in 2007 Andrey made an about turn on his initial judgment. He decided to test his views on Spanish women, and repositioned the Badoo as a place to meet new people, rather than just a photo sharing site. This decision came after Andrey observed that even though his site was not earning him revenue, the number of users had grown tremendously within the first year of its launch. The 2007 Google Zeitgeist recorded Badoo as one of the fastest growing search terms, second only to iPhone.
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When marketing your website or products, you need to know your who your target market is and how to reach them. Your ideal customer demographic is probably only a certain section of the diverse group of people that make up the general Internet population, which is composed of men and women of various ages.

You need to learn where the demographic that represents your target market congregates, in order to get maximum results in the minimum amount of time and the best return on your investment.

Two New Major Traffic Sources: Pinterest and Google+

For years, Facebook and Twitter have been the kings of social media websites. Facebook has reached people of all ages and demographics, and it is one of the most popular websites on the planet. The majority of users check their Facebook account daily, and many check it multiple times a day. Many brands and businesses use Facebook to reach their customers, so your message easily gets buried under hundreds of other messages.
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Link building schemes based on private blog networks appear to be the latest to fall foul of Google’s Panda updates. The recent update released in February comprised of what was at the time a record-setting 40 algorithm changes that aim to improve search quality (another 50 changes were made in March).

I’m not going to detail all the changes, you can find those here, but the February updates appear to subtly improve local search relevancy, personalized search results, and overall, a greater emphasis on weeding out spam and duplication.

Build My Rank Deindexed

Less than a month after the changes have taken effect, the big daddy of private blog networks—Build My Rank (BMR), announces that it is closing its doors to new members. A few days later, BMR admits that most of its websites have been de-indexed by Google. As a result, they have ceased operations.
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