Web Marketing Strategy Update

Having a website is obviously the first step in any online business venture. The second step is to target relevant traffic, and inspire them to take a look at your site. The third step is to get them to do something on your site.

This may be to purchase something, or to undertake some sort of call to action. But one of the most important things you can do, is to obtain their email address legitimately. This article will describe why this is important, and why developing an opt-in subscriber list should be the cornerstone of your business.

Each time a targeted visitor arrives at your website or blog, they’ll in all likelihood spend around 7 seconds before making the decision to stay or move on, and look at the next one. You really haven’t much time to grab their attention, and when they leave, it’s highly likely they’ll never return. The fact is, approximately 99.5% of your potential customers will leave your site without obtaining anything. Your site effectively attracts just 0.5% of your hits. Why not consider the huge majority?

But if you were to obtain their email addresses you could then communicate with them directly, providing even more information about your unique products or services. That’s the basis of developing an opt-in subscriber list.

However, you don’t get something for nothing, so you’ll need to present them with some sort of incentive to get their email address in return. It could be something like a free ebook or report, relating to the product and/or service you’re promoting. It could be a simple 7-day e-course, a free trial, or even a discount coupon code for a future purchase. Think of what ot would be pertinent to offer, that will inspire them to provide you with their email addresses.

As your site receives more visitors, your goal is to get more and more people on to your opt-in subscriber list, so that eventually, you’ll have an impressive list of prospects that you can contact on a continuing basis. These people are likely to see you as an expert in your field, and will therefore be far more willing to purchase anything you ask them to.

All the most successful internet and affiliate marketers utilize this strategy. It’s a basic marketing tool, but one of the most important tools you need to create an online business with long-term sustainability. All the major companies like as Amazon, Best Buy, Target, etc. use it as well.

Building relationships and communicating with your subscribers regularly is vital to your success. It makes the difference between a list of names and a responsive list of buyers — people who will not only purchase your own products, but others you recommend while taking a cut as an affiliate. Since your optin list is so essential to your business success, ensure you make regular backups of it. You don’t want to end up having to start all over again.

With the right strategy, you’ll be surprised at how simple and effective building an opt-in subscriber list can be. And it’s the only way to make money from 99.5% of visitors who intended to leave your website, never to return.

Discover exactly how to get (and keep) more visitors to your website or blog with a free 7-day e-course from Charles McDuffie’s List Building Academy and see how to create a successful online business by first building an opt-in subscriber list.

Is the internet is poised to offer humanity the most critical element of an advanced society – absolute competition enveloped in absolute transparency, where every product and service is taken as a market driven result? In a market driven economy, it is the individual that determines who receives the accolade and who is cast to the depths of electronic obscurity.

While we are used to thinking of search engines determining which site ranks well and which doesn’t, that view is only completely true over the short term. In reality, the search engines are acutely listening to how customers feel about the website by looking at the bounce rate. A bounce is a visitor who immediately returns to the engine to perform another search. Engines measure the bounce rate of every visit. If the bounce rate of a site is high to begin with it will be very hard to even get it ranked. So clever web masters have devised ways to keep a customer on the site just long enough so that the bounce rates are managed.
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Most webmasters know that the backlinks which point to their website are used by Google to help determine how trustworthy it thinks the site is and how high it should rank in search results.

But it’s not just the number of links, or where they come from that counts. Almost as important is the anatomy of the link itself and the type of anchor text it uses. If you don’t know what anchor text is, here’s a good primer.

While its tempting for webmasters who know a little bit about anchor text & SEO to just go after the anchor text links which most closely match the keywords they’re trying to rank for, this might not always be the best strategy.
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DAM, or Digital Asset Management, is a relatively new concept, but it can be absolutely invaluable to all sorts of companies. Digital asset management is especially effective for companies with websites, those that launch large-scale marketing campaigns, and businesses that require a lot of multimedia ‘on tap’.

This multimedia could be images, music, web content, articles, or anything else. Each of these items is known as a digital asset, and becomes so as soon a company puts a value on it. For example, photographs of a company’s products for use on a website are valuable, so are known as digital assets.
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