Web Marketing Strategy Update

“Chat, flirt, socialize and have fun” is the tagline for the popular social dating site, Badoo. Founder of the site, Andrey Andreev, started Badoo in 2006 when it served only as a photo sharing site. Andrey was living in Spain at the time, and mainly because Spanish girls couldn’t be dated until the male had met her family, he thought it wouldn’t be a good idea to launch the site with a “meet new people” concept.

One year later in 2007 Andrey made an about turn on his initial judgment. He decided to test his views on Spanish women, and repositioned the Badoo as a place to meet new people, rather than just a photo sharing site. This decision came after Andrey observed that even though his site was not earning him revenue, the number of users had grown tremendously within the first year of its launch. The 2007 Google Zeitgeist recorded Badoo as one of the fastest growing search terms, second only to iPhone.
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While traditional outbound marketing continues to bombard prospects with print advertising, emails, telemarketing, trade shows and more in order to generate leads; inbound marketing concentrates on building longer and more intensive relationships with prospective customers, who are already searching your industry.

The aim of inbound marketing is to find highly targeted prospects and turn them into leads. The idea is to create compelling content which will draw the attention of the prospects who in turn visit the company website for further information about the product.

Inbound Marketing Strategies

How efficient inbound marketing is comes down largely to the quality and variability of your web content. Since the majority of prospects will look for information about your industry using search engines, effective SEO is crucial. Rather than spending a lot of money on paid search advertising, it’s wise to pay more attention to onsite and offsite optimisation techniques. An effective SEO strategy helps generate leads nationally and internationally as well as, crucially, in the local and immediate surrounding areas.
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Is the internet is poised to offer humanity the most critical element of an advanced society – absolute competition enveloped in absolute transparency, where every product and service is taken as a market driven result? In a market driven economy, it is the individual that determines who receives the accolade and who is cast to the depths of electronic obscurity.

While we are used to thinking of search engines determining which site ranks well and which doesn’t, that view is only completely true over the short term. In reality, the search engines are acutely listening to how customers feel about the website by looking at the bounce rate. A bounce is a visitor who immediately returns to the engine to perform another search. Engines measure the bounce rate of every visit. If the bounce rate of a site is high to begin with it will be very hard to even get it ranked. So clever web masters have devised ways to keep a customer on the site just long enough so that the bounce rates are managed.
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Rob Sullivan sent me his latest article the other day. It’s an interesting write-up of the answers Google employees gave to questions put to them on a recent conference call.

Much of it you may already feel you “know,” but it’s always valuable to learn exactly what those with the facts say about your suspicions, and there’re some useful comments from Rob as well.

The Good and the Bad of SEO From Googles Mouth!

I recently had the opportunity to ask questions of some Google staffers. There were some questions I felt I needed to get verification on, so when I had the opportunity via a conference call I took it.
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