Web Marketing Strategy Update

For an ultimate crusader against sponsored links, Google neglected its own piece of gospel this time.

Having programmed its algorithm against paid links and “thin” content for years now, a simple search query of posts sponsored by Google unfolds a whole set of results that belie Google’s assertion that it has refined its search program to flag down paid links.

In a sponsored post campaign for Google Chrome, it has surfaced that the search engine giant roped in a third party marketer (Unruly) to get bloggers to write content about its browser and its benefit to small businesses, based on their own personal discretional views that is. Not that there was anything wrong in promoting the product, but what pickled the idea was that these posts seemed to carry links to the Google Chrome download page, including a promotional video that redirected to the download page. Also, the posts were visibly scripted and low on quality information. There was inclusion of straight links to the Google Chrome page which ideally should have been blocked as per Google’s Webmaster Tools mandate for speculative paid links.
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I don’t republish articles these days, but here’s a good piece Kim Roach asked me to post that shares some fresher, rarer tips on article marketing.

Confessions of an Article Marketer

I have a slight confession to make

I am addicted to article marketing. You can try and entice me with a number of other internet marketing strategies, but article marketing will always be my favorite.

You probably know about the many benefits of article marketing. Syndicating your articles will increase your targeted traffic, turn you into an expert in the field of your choice, brand your name, and help build your opt-in list. However, article marketing boasts a number of other benefits left mostly undiscovered and I want to share them with you.
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