Web Marketing Strategy Update

Times have changed. Closed markets with restricted access and limited choices are a thing of the past. These days customers can, and often do, vote with their feet.

Given the dynamics of an economy that expands each day with the introduction of new businesses online, it is critical that you implement effective customer retention strategies to keep the customers you have as you look to expand your customer base.

Today I’m going to share with you some extremely cost-effective ideas to help you keep your business moving forward while retaining the business you have. Implementing some or all of these strategies has a compounding effect over time, leading to incredible increases in growth.
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While traditional outbound marketing continues to bombard prospects with print advertising, emails, telemarketing, trade shows and more in order to generate leads; inbound marketing concentrates on building longer and more intensive relationships with prospective customers, who are already searching your industry.

The aim of inbound marketing is to find highly targeted prospects and turn them into leads. The idea is to create compelling content which will draw the attention of the prospects who in turn visit the company website for further information about the product.

Inbound Marketing Strategies

How efficient inbound marketing is comes down largely to the quality and variability of your web content. Since the majority of prospects will look for information about your industry using search engines, effective SEO is crucial. Rather than spending a lot of money on paid search advertising, it’s wise to pay more attention to onsite and offsite optimisation techniques. An effective SEO strategy helps generate leads nationally and internationally as well as, crucially, in the local and immediate surrounding areas.
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So you’ve got your ecommerce site up and running, it’s bringing in a steady stream of sales and you’re pretty happy with your profits; but is your site performing at its best?

Today I want to share some tips to increase your profits by carrying out conversion rate optimization.

The starting reality is that even retail giants such as Next are unable to safely say that their website has been designed, tailored and optimised to ensure the highest possible number of visitors turn into sales. Your first thought might be that if a company like Next can’t get it right, what hope can the small time ecommerce site possibly have?
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DAM, or Digital Asset Management, is a relatively new concept, but it can be absolutely invaluable to all sorts of companies. Digital asset management is especially effective for companies with websites, those that launch large-scale marketing campaigns, and businesses that require a lot of multimedia ‘on tap’.

This multimedia could be images, music, web content, articles, or anything else. Each of these items is known as a digital asset, and becomes so as soon a company puts a value on it. For example, photographs of a company’s products for use on a website are valuable, so are known as digital assets.
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