Search Results for “marketing advertising firm”.


“Chat, flirt, socialize and have fun” is the tagline for the popular social dating site, Badoo. Founder of the site, Andrey Andreev, started Badoo in 2006 when it served only as a photo sharing site. Andrey was living in Spain at the time, and mainly because Spanish girls couldn’t be dated until the male had met her family, he thought it wouldn’t be a good idea to launch the site with a “meet new people” concept.

One year later in 2007 Andrey made an about turn on his initial judgment. He decided to test his views on Spanish women, and repositioned the Badoo as a place to meet new people, rather than just a photo sharing site. This decision came after Andrey observed that even though his site was not earning him revenue, the number of users had grown tremendously within the first year of its launch. The 2007 Google Zeitgeist recorded Badoo as one of the fastest growing search terms, second only to iPhone.
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So you’ve got your ecommerce site up and running, it’s bringing in a steady stream of sales and you’re pretty happy with your profits; but is your site performing at its best?

Today I want to share some tips to increase your profits by carrying out conversion rate optimization.

The starting reality is that even retail giants such as Next are unable to safely say that their website has been designed, tailored and optimised to ensure the highest possible number of visitors turn into sales. Your first thought might be that if a company like Next can’t get it right, what hope can the small time ecommerce site possibly have?
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Recently, I finally got around to looking at the scripts available for the Firefox plugin, Greasemonkey. I was not expecting what I found.

From the main site:

Greasemonkey is a Firefox extension which lets you to add bits of DHTML (“user scripts”) to any web page to change its behavior. In much the same way that user CSS lets you take control of a web page’s style, user scripts let you easily control any aspect of a web page’s design or interaction.

For example, you could: