Web Marketing Strategy Update

Most webmasters know that the backlinks which point to their website are used by Google to help determine how trustworthy it thinks the site is and how high it should rank in search results.

But it’s not just the number of links, or where they come from that counts. Almost as important is the anatomy of the link itself and the type of anchor text it uses. If you don’t know what anchor text is, here’s a good primer.

While its tempting for webmasters who know a little bit about anchor text & SEO to just go after the anchor text links which most closely match the keywords they’re trying to rank for, this might not always be the best strategy.
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SEO specialists know that competitive analysis is one of the basic steps in SEO research. But while these days webmasters may be comfortable with words like PageRank, backlinks, Alexa Rank and so on, many of them are still making a fundamental mistake that almost ensures they don’t get the results they expected.

The problem is that most webmasters underestimate the importance of competition analysis, or simply find it too boring and time consuming. They have heard that all you need is thousands of backlinks, thousands of pages in Google index. Yes… some even do believe that some enterprising guy they found in a “SEO forum” can skyrocket their traffic in just one day!
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Keyword research is the first, and most important step in search marketing. Get our free SEO keyword research guide for an updated tutorial and explanation using the Google keyword tool.

You can probably see why keyword selection would logically be the first task. But why most important?

Because if you choose the wrong keywords, everything else you do to improve your search engine rankings is wasted effort.

Or to be blunt: If you target the wrong keywords, you will not make money.

When you create a new website or web page, you want to focus the content on popular keyword phrases relevant to your subject matter. These are the keywords that people in your target market regularly type into search engines to locate information on the products or services you provide.
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