Web Marketing Strategy Update

Even the most prolific writers run out of ideas every once in a while. But SEO allows no one any holidays. If you want to keep your website on top of the game, you need to continually publish new content. A great free tool to help you get article ideas on popular subjects and generate targeted keyword titles is Google’s autocomplete search feature.

Google Autocomplete: An Overview

You are no doubt familiar with Autocomplete. Whenever you type a word or phrase in the Google search box, the search engine attempts to complete it for you. If, say, you type “facebook a” it suggests phrases such as “facebook api,” “facebook apps” and “facebook ads.” Designed for searchers’ convenience, it inadvertently provides webmasters and internet marketers a valuable SEO tool.
(more…)

“Chat, flirt, socialize and have fun” is the tagline for the popular social dating site, Badoo. Founder of the site, Andrey Andreev, started Badoo in 2006 when it served only as a photo sharing site. Andrey was living in Spain at the time, and mainly because Spanish girls couldn’t be dated until the male had met her family, he thought it wouldn’t be a good idea to launch the site with a “meet new people” concept.

One year later in 2007 Andrey made an about turn on his initial judgment. He decided to test his views on Spanish women, and repositioned the Badoo as a place to meet new people, rather than just a photo sharing site. This decision came after Andrey observed that even though his site was not earning him revenue, the number of users had grown tremendously within the first year of its launch. The 2007 Google Zeitgeist recorded Badoo as one of the fastest growing search terms, second only to iPhone.
(more…)

If you run a website or otherwise operate online, then keeping a watchful eye on Google is highly advisable. After all, Google is the most popular search engine of all with a massive global market share of around 80%. For that reason alone it has the ability to ensure that your website is either a big success, or conversely that it is not seen by anyone.

If Google makes a change to its algorithms or policies and you should happen to miss that this happened, then you might find your site suddenly penalized and your traffic halved or worse.

And Google does make changes to the way it operates – a lot actually. Furthermore, this is truer now than it has ever been before and of those changes made recently there are several that have already had a big impact on the rankings of sites. Here we will look at just some of the many big changes that have happened in the last year or so.
(more…)

One of the most important ways to increase awareness of your brand is to create a buzz around your products or services.

As someone once said ‘no publicity is bad publicity’ and getting people talking about your website and brand can really give your sales a big boost.

Aiming For Viral Buzz

I run a small website and don’t have a big media budget to work with. However I have found some great ways to create a buzz online for my product that does not involve spending lots of cash.

• Ideally I am looking to ‘go viral’ with my little promotional campaigns.
• This basically means getting people to spread my message themselves to others through blogs, forums, chat rooms etc.

(more…)