Hopefully you will find what you are looking for below, if not, try to be more precise.
In the current economic climate, if you’re running a business you’re probably facing one problem consistently. You’re just too successful. It seems you can barely even get to work in the morning without customers and clients hurling their money at you. Your profits are rising so quickly that you have to rescale all your line graphs to make them fit on the paper.
Clearly one area you can address to try and get your company through this troubled time is marketing. Marketing is your primary channel for communicating with your customers. When it goes well you can engage your customers and motivate them to not only try your product, but keep coming back to it.
(more…)
If you want to improve your website sales conversions — and I’m sure you do — have a read of MarketingSherpa’s new Ecommerce Benchmark Guide 2007.
This is not the latest, greatest marketing twaddle of some Internet marketer who’s been online all of 5 minutes, but no-nonsense, “just the facts please” information from people in the trenches that will help you:
- Raise shopper-to-buyer conversions and increase buyer lifetime
- Improve search engine marketing ROI, despite rising costs per click
- Reduce shopping cart abandon rates
- Increase email open rates, number of clicks received and conversion rates
- Compare your own marketing stats to those of your peers
- Ensure your marketing tests and site revamp ideas are approved by management
(more…)
If you’ve considered podasting in your marketing, you’ll be interested in this item I came across on WebProNews
Podtrac, a new podcast advertising company, has teamed up with Mediamark Research Inc. (MRI), a provider of magazine audience and multimedia research company, to provide advertisers and podcasters with demographic information about listeners to help them make better advertising choices.
The partnership hopes to bring the same kind of statistical information provided to networks and advertisers in traditional media to the podcast circuit.
MRI and Podtrac will provide ratings data, including an index of the data to MRI’s Survey of the American Consumer as a free service to any podcast through Podtrac. The Survey of the American Consumer is a national probability study of U.S. adult’s demographics, media and product usage, attitudes and lifestyle.
(more…)
