Web Marketing Strategy Update

It’s little touches that can make all the difference for an online merchant’s bottom line. For example, consider an online retailer who gets 20,000 hits per month, and has an average order value of $75 – that is to say, customers are spending $75 on average per order.

If that store’s conversion rate – the percentage of customers who become buyers – is one-percent, then that store can expect to make about $15,000 that month from about 200 orders. With a two-percent conversion rate, profits double as well to $30,000. Likewise, profits plunge when the conversion rate does.

Increasing conversion rates should be a primary goal of any online retailer. Unfortunately, there’s no magic formula; no easy, guaranteed way to do it. Some marketers with a narrow focus on a particular niche market might enjoy conversion rates as high as ten percent, while others, who employ identical marketing strategies, might struggle to see even a tenth of a percent. Thus, boosting conversion rates is a bit more like an art than a fine-tuned science or mathematical discipline.
(more…)

Building your online presence can pay dividends for your business in terms of market reach, brand exposure, perception of your company and ultimately increased sales. There are numerous tools and strategies you can use that help you to build online presence, from SEO services and blogging to social media. Exactly which tools to use depends on your market, your business, your skills and your resources.

But whatever means you use to build your online presence, here are a few tips that will help ensure your success.

Do Your Research

It can be easy to get caught up in buzzwords and hype over the ‘next big thing’. Make sure you don’t run headlong into something that you don’t understand. Before you set up a Facebook page or Twitter account, look for advice on how to use these tools and others in the most effective way. It’s more difficult to pull back from screw-up or publicity disaster than it is to avoid falling into it in the first place.
(more…)

How well you write a page of content determines how successful it is at improving your bottom line. You’ve got a couple of seconds at most to capture those eyeballs and keep the reader on your page, drawing them further in. Fail to do so and you’ve lost that random visitor for ever – and that lead – and that potential sale – the losses keep adding up.
To help you avoid creating pages that just take up space, I’ve noted down 20 tips to writing content that sells.

1. Write For Your Target Audience

Engineer the tone, voice, structure and content of your article towards the expectations, sensibilities, sensitivity and receptiveness of your audience.
(more…)

In the current economic climate, if you’re running a business you’re probably facing one problem consistently. You’re just too successful. It seems you can barely even get to work in the morning without customers and clients hurling their money at you. Your profits are rising so quickly that you have to rescale all your line graphs to make them fit on the paper.

Clearly one area you can address to try and get your company through this troubled time is marketing. Marketing is your primary channel for communicating with your customers. When it goes well you can engage your customers and motivate them to not only try your product, but keep coming back to it.
(more…)