Web Marketing Strategy Update

“Chat, flirt, socialize and have fun” is the tagline for the popular social dating site, Badoo. Founder of the site, Andrey Andreev, started Badoo in 2006 when it served only as a photo sharing site. Andrey was living in Spain at the time, and mainly because Spanish girls couldn’t be dated until the male had met her family, he thought it wouldn’t be a good idea to launch the site with a “meet new people” concept.

One year later in 2007 Andrey made an about turn on his initial judgment. He decided to test his views on Spanish women, and repositioned the Badoo as a place to meet new people, rather than just a photo sharing site. This decision came after Andrey observed that even though his site was not earning him revenue, the number of users had grown tremendously within the first year of its launch. The 2007 Google Zeitgeist recorded Badoo as one of the fastest growing search terms, second only to iPhone.
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Considering your first crowdsourcing venture? Already seasoned crowdsourcing veteran? Either way, there are now literally hundreds of opportunities at your disposal. Here’s our pick of five not-to-be-missed crowdsourcing sites that you should pay a visit.

crowdsourcing.org

This is a one-stop shop for all things crowdsourcing. crowdsourcing.org is one of the most comprehensive crowdsourcing resources with a home page that provides a running, up-to-date log of literally hundreds of crowdsourcing stories, articles and case studies. You’ll have access to live chats, research results, industry event announcements and more. Best of all, here you will find the web’s largest and most comprehensive directory of crowdsourcing and crowdfunding web sites—totaling 1,801 and counting. Within that list you can drill down to find exactly what you are searching for including Cloud Labor, Crowd Creativity, Crowdfunding, and more (with subcategories within each.)
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Today I want to talk about the synergy between quality content, SEO and building brands. From what started as a fairly routine monitoring exercise, SEO (Search Engine Optimisation) has moved well beyond just simply tracking and reporting on your keyword selection.

Over the years new factors to look at become more important and need to be added to reports, including looking at multi-channel funnels and conversion rates, which will give you a much better sense of how your campaign has been working to boost your traffic, sign ups and sales.

As well as developing reporting styles and focus over the years, the general principles of SEO have developed and changed. Much of this is to do with Google’s efforts of improving its search results, which has led them to look more favourably on brands.
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Facebook claims to have more than 800 million active users, and for many of us online social networking has become a huge facet of our daily lives. To marketers social networking sites appear to be a great resource to reach potential customers and retain existing ones.

But how do the people they are trying to reach feel?

Facebook Users

It seems that these days many people define themselves by their profiles and interactions on social networks. As a result, they tend to feel that they should have total control over the environment on a site like Facebook which plays such a central role in their lives and captures their very essence. Most Facebook users take umbrage at any perceived commercial intrusion into their life on the network, as evidenced by the huge uproar that followed September’s changes to the news feed.
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