Web Marketing Strategy Update

It’s little touches that can make all the difference for an online merchant’s bottom line. For example, consider an online retailer who gets 20,000 hits per month, and has an average order value of $75 – that is to say, customers are spending $75 on average per order.

If that store’s conversion rate – the percentage of customers who become buyers – is one-percent, then that store can expect to make about $15,000 that month from about 200 orders. With a two-percent conversion rate, profits double as well to $30,000. Likewise, profits plunge when the conversion rate does.

Increasing conversion rates should be a primary goal of any online retailer. Unfortunately, there’s no magic formula; no easy, guaranteed way to do it. Some marketers with a narrow focus on a particular niche market might enjoy conversion rates as high as ten percent, while others, who employ identical marketing strategies, might struggle to see even a tenth of a percent. Thus, boosting conversion rates is a bit more like an art than a fine-tuned science or mathematical discipline.
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If you run a website or otherwise operate online, then keeping a watchful eye on Google is highly advisable. After all, Google is the most popular search engine of all with a massive global market share of around 80%. For that reason alone it has the ability to ensure that your website is either a big success, or conversely that it is not seen by anyone.

If Google makes a change to its algorithms or policies and you should happen to miss that this happened, then you might find your site suddenly penalized and your traffic halved or worse.

And Google does make changes to the way it operates – a lot actually. Furthermore, this is truer now than it has ever been before and of those changes made recently there are several that have already had a big impact on the rankings of sites. Here we will look at just some of the many big changes that have happened in the last year or so.
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I’m not going to go into the benefits you gain when you submit a guest post. Having found your way here I’ll assume you’re already aware of those, and know how to research the value NowSell.com offers.

Please follow the guidelines below if you are interested in having your content published:

• Posts MUST be well written. I’ve found that editing and correcting guest posts often takes longer than writing my own in the first place. So if you send me something peppered with grammatical or other errors, unless the content is absolutely stellar, it will be rejected.
• It should go without saying, but the content must be original; a unique article never posted online before. It must not be spun content and upon acceptance it may not be posted elsewhere.
• Your post should tell the reader how to do or achieve something, or share insights on something topical and related to online marketing. It should be interesting, factually accurate and at least 450 words in length — longer, more detailed posts are better.
• Posts that contain at least one related image and/or link to relevant resources that reinforce the theme of the content are preferred.
• Please do not submit articles that are intended for beginners, or only offer a basic overview or introduction to a topic and lack solid content. A moderately experienced online marketer should come away feeling they have learnt something of value, not that they have wasted their time reading empty content.
• Topical posts related to industry news will typically get posted sooner than other content. I always keep slots open for time-sensitive posts, but otherwise the posting calendar is set a month to six weeks in advance.
• Infographics, unique images and videos are also acceptable forms of content. But as with a regular post, they must be exclusive to this blog, and be accompanied by a least 150 words of text.
• You can include two self-serving links in the byline. They should be at least somewhat related to the topic of the blog (Internet marketing/ ecommerce) if not the post itself. Random off-topic links have become too much of a liability and can no longer be accepted. No affiliate links.
• Submitted content may be edited, reworded, or restructured without notification, to improve readability, correct errors, etc. This is to your benefit, but if you can’t accept it, don’t offer content.
• The content should be submitted in pure HTML, with h3 tags used for headings. Alternatively the .doc format is acceptable if headings are wrapped in h3 tags — do not use bold/strong for headings. Send submissions to blogsonly [at] gmail.com.

How well you write a page of content determines how successful it is at improving your bottom line. You’ve got a couple of seconds at most to capture those eyeballs and keep the reader on your page, drawing them further in. Fail to do so and you’ve lost that random visitor for ever – and that lead – and that potential sale – the losses keep adding up.
To help you avoid creating pages that just take up space, I’ve noted down 20 tips to writing content that sells.

1. Write For Your Target Audience

Engineer the tone, voice, structure and content of your article towards the expectations, sensibilities, sensitivity and receptiveness of your audience.
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