Web Marketing Strategy Update

There’s a serious flaw in many people’s approach to SEM (Search Engine Marketing). It’s simply that they tend to change their tactics too often – sometimes even replacing tactics that work with ones that don’t.

Search engine marketing focuses on the monetization of an online business or website. As long as making money is the goal, the business should survive. However, if the goal becomes getting or having the newest and latest gadgets on your website or blog, the likelihood of success diminishes…significantly.

Let’s take a look at what you should be doing…

Refine, don’t Replace

This is why it is imperative for you to find tactics that work and then refine them to perform even better. By using metrics on your traffic and sales, you can tweak your tactics until you see more and more of both.
(more…)

My dad owns a small successful business, yet his IT knowledge begins and ends with his ability to log into the occasional poker room, check email and launch Skype. He doesn’t know how Google works and doesn’t care, but if he’s looking for a nice place to go on holiday, god forbid if ‘The Bloody Google’ doesn’t tell him!

I’ve advised him to get his business online a few times now, but I suspect he tunes me out and thinks about going to the pub instead. I figured I’d write this article and fax it to him.

Attention older man. It should be obvious by now that one of the most valuable things you can do for your brand is to expose it to the online masses. If you want maximum reach, it’s essential to connect, but where do you start when you’d rather be at the pub? It doesn’t need to be a choice if you work smart. A digital marketing campaign can help your business grow – here are three ways to make it happen…
(more…)