Web Marketing Strategy Update

If you run a website or otherwise operate online, then keeping a watchful eye on Google is highly advisable. After all, Google is the most popular search engine of all with a massive global market share of around 80%. For that reason alone it has the ability to ensure that your website is either a big success, or conversely that it is not seen by anyone.

If Google makes a change to its algorithms or policies and you should happen to miss that this happened, then you might find your site suddenly penalized and your traffic halved or worse.

And Google does make changes to the way it operates – a lot actually. Furthermore, this is truer now than it has ever been before and of those changes made recently there are several that have already had a big impact on the rankings of sites. Here we will look at just some of the many big changes that have happened in the last year or so.
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One of the most important ways to increase awareness of your brand is to create a buzz around your products or services.

As someone once said ‘no publicity is bad publicity’ and getting people talking about your website and brand can really give your sales a big boost.

Aiming For Viral Buzz

I run a small website and don’t have a big media budget to work with. However I have found some great ways to create a buzz online for my product that does not involve spending lots of cash.

• Ideally I am looking to ‘go viral’ with my little promotional campaigns.
• This basically means getting people to spread my message themselves to others through blogs, forums, chat rooms etc.

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Times have changed. Closed markets with restricted access and limited choices are a thing of the past. These days customers can, and often do, vote with their feet.

Given the dynamics of an economy that expands each day with the introduction of new businesses online, it is critical that you implement effective customer retention strategies to keep the customers you have as you look to expand your customer base.

Today I’m going to share with you some extremely cost-effective ideas to help you keep your business moving forward while retaining the business you have. Implementing some or all of these strategies has a compounding effect over time, leading to incredible increases in growth.
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How well you write a page of content determines how successful it is at improving your bottom line. You’ve got a couple of seconds at most to capture those eyeballs and keep the reader on your page, drawing them further in. Fail to do so and you’ve lost that random visitor for ever – and that lead – and that potential sale – the losses keep adding up.
To help you avoid creating pages that just take up space, I’ve noted down 20 tips to writing content that sells.

1. Write For Your Target Audience

Engineer the tone, voice, structure and content of your article towards the expectations, sensibilities, sensitivity and receptiveness of your audience.
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