Web Marketing Strategy Update

There’s a serious flaw in many people’s approach to SEM (Search Engine Marketing). It’s simply that they tend to change their tactics too often – sometimes even replacing tactics that work with ones that don’t.

Search engine marketing focuses on the monetization of an online business or website. As long as making money is the goal, the business should survive. However, if the goal becomes getting or having the newest and latest gadgets on your website or blog, the likelihood of success diminishes…significantly.

Let’s take a look at what you should be doing…

Refine, don’t Replace

This is why it is imperative for you to find tactics that work and then refine them to perform even better. By using metrics on your traffic and sales, you can tweak your tactics until you see more and more of both.
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How well you write a page of content determines how successful it is at improving your bottom line. You’ve got a couple of seconds at most to capture those eyeballs and keep the reader on your page, drawing them further in. Fail to do so and you’ve lost that random visitor for ever – and that lead – and that potential sale – the losses keep adding up.
To help you avoid creating pages that just take up space, I’ve noted down 20 tips to writing content that sells.

1. Write For Your Target Audience

Engineer the tone, voice, structure and content of your article towards the expectations, sensibilities, sensitivity and receptiveness of your audience.
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Considering your first crowdsourcing venture? Already seasoned crowdsourcing veteran? Either way, there are now literally hundreds of opportunities at your disposal. Here’s our pick of five not-to-be-missed crowdsourcing sites that you should pay a visit.

crowdsourcing.org

This is a one-stop shop for all things crowdsourcing. crowdsourcing.org is one of the most comprehensive crowdsourcing resources with a home page that provides a running, up-to-date log of literally hundreds of crowdsourcing stories, articles and case studies. You’ll have access to live chats, research results, industry event announcements and more. Best of all, here you will find the web’s largest and most comprehensive directory of crowdsourcing and crowdfunding web sites—totaling 1,801 and counting. Within that list you can drill down to find exactly what you are searching for including Cloud Labor, Crowd Creativity, Crowdfunding, and more (with subcategories within each.)
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Who would have thought that an old paper mill in the south of Finland would be the perfect place for a new high tech data center?

Google did.

They paid near $52 million for the abandoned mill when they realized that its underground tunnels, where frigid water from the Baltic once ran to help maintain the mill’s steam generators, were perfect for keeping their servers cool.

Google used remote-controlled cameras to inspect the tunnels and found that the entire 450 meter structure was still in excellent condition. Thanks to this natural cooling system, the new data facility in Hamina, Finland has found a cheap and green solution to what is normally a massive energy drain. This is just one of the ways that Google has used innovation and imagination in the creation of its data centers, building facilities that are cost efficient and cause less impact on the local environment. In this instance, it’s also analogous to our modern times: The mill once provided paper for a booming print media, but went out of business as magazines and newspapers were undermined by the internet. Now, the internet has taken over the building itself.
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