Jul
MarketingExperiments.com have recently published the following research briefs:
[Shopping Cart Recovery->http://www.marketingexperiments.com/see/1116] – How we refined our email messaging
to achieve a 263% increase in the recovery of abandoned carts
[Click Fraud->http://www.marketingexperiments.com/see/1115] – Our research indicates that as much as 30% of
paid search traffic may be fraudulent.
[PPC Ad Copy->http://www.marketingexperiments.com/see/1114] – How our testing improved our click-through rate
by as much as 121%
[The Impact of SPAM on Email Marketing->http://www.marketingexperiments.com/see/1112] – We investigate the
new CAN-SPAM law and find how one major retailer risked a
minimum $41,500 fine just by sending holiday emails to its
customers.
