Building backlinks is one of the most time-consuming and difficult aspects of SEO and online marketing in general. It’s even tougher if your subject matter isn’t exciting or glamorous and doesn’t tend to generate a lot of interest from Internet users. Here are some tactics that can help you build links no matter how boring your topic is.
Create Infographics on Related Topics
Although there has been a flood of infographics the last couple of years, there is still a great opportunity to generate a lot of links by creating remarkable infographics. You can hire an infographic company to research and design an infographic for between $600-$2000 depending on the company. If you want to save money you can do all the research, create a wireframe, and find a talented graphic designer to make it look good for a couple of hundred dollars.
If the infographic resonates with people they will publish it on their site with a nice text link back to your site in the byline. Some infographics have earned hundreds and even thousands of inbound links. Think of a topic that people will be interested in or something that is currently in the news like this infographic about the trending topic of drones used for military attacks.
Write Guest Posts on Related Sites
Suppose you are marketing a website in a boring topic like burial insurance. Chances are that it will be difficult to earn a lot of links to your content about your niche. One way to get around this is to contribute content on related sites as a guest article with a link back to your site in the byline. Look for related niches that have a lot of blogs. For example, burial insurance is related to personal finance which has countless blogs that publish guest posts. Look for people in your industry who have written guest posts and search for their name in Google to find guest post opportunities.
Create a Definitive Guide on a Relevant Topic
Suppose you are in a boring niche like life insurance. No one is passionate about life insurance but a lot of people do need it. One way that you can attract inbound links is to create the ultimate guide to choosing life insurance. The key is to make it the best resource available on the Web. An example of this is SEOMoz’s Beginner’s Guide to SEO which has earned hundreds of links. If your content is extremely useful and helpful to people it is likely to earn some quality links.
Compile a List of Top Blogs or Sites in your Industry
If your website sells dentistry equipment consider creating a list of the “Top 100 Dentist Blogs.” If this has already been done, there are likely to be some variation that hasn’t been done like top family dentist blogs or the top dentist blogs in Michigan. Additionally you can include quantitative data to determine the rankings such as inbound links, Compete traffic, Twitter followers, or RSS subscribers. This will also make the rankings look more trustworthy since it is based on actual metrics. Another option is to make lists of things that are off-line like the top rated children dentists in Ohio based on local reviews or the top famous fictional dentists.
Make Videos About Your Niche and Host Them on Your Blog
Creating video for your website is a great marketing opportunity. There is a lot less video content compared to text content so there is much less competition in search rankings. You can create video tutorials or other educational videos about your product and host it on your blog. People love video content because it is more passive than having to read a bunch of text.
The easiest way to publish video is to upload it to YouTube and embed it on your blog, however it is better SEO-wise if you use a paid video host like Wistia so the video will only be available on your website. This ensures that when people link to the video, they will have to link to your site instead of YouTube. An example of great video marketing is Blendtec, the creators of the Will It Blend video series that demonstrated their product blending everything from iPods to golf clubs. This earned Blendtec a ton of media attention and links.
Conclusion: There are many other ways to earn links to a boring niche if you are creative. Having a boring product doesn’t mean that you can’t do interesting things to make it more exciting and linkworthy. If you have any additional suggestions, please share them in the comments.
Charles Sipe is a Freelance SEO Specialist and blogs at Cool Marketing Stuff, a site featuring the best marketing books and tips for marketing professionals.
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