Web Marketing Strategy Update

Few days late posting the bit below on dropping Squidoo lense rankings, but it’s still worth your attention anyway.

Personally I’m having greater success at Hubpages than Squidoo. Not only is it easier and faster to use, but I get more visitors — I assume because of fewer pages and therefore less competition.

Of course if Squidoo has been targeted by Google, the same thing will happen to Hubpages in due course. You’ve probably time to make a good few bob before that though.

The lab has been investigating the recent drop in ranking for Squidoo lenses in Google’s search engine results. It appears that as of the 7th of July nearly all Squidoo lenses have dropped in ranking in the Google search engines. There is a lot of speculation in various forums at present (including Squidoo’s own SquidU forum) but the reasons are uncertain.
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eComXpo, the virtual tradeshow for ecommerce marketers is on again from April 4-6, 2006

Since the show is 100% online and virtual, you can attend from the comfort of your home or office computer. All the benefits of a top tradeshow, without the hassle or expense associated with traditional tradeshows. More than 7,000 advertisers, publishers, search marketers, merchants, affiliates, networks, agencies and vendors will attend, making this the world’s largest tradeshow for ecommerce marketers.

I was sent a free invite link to hand out a few weeks ago, but I went away (again!) and completely forgot about putting it up.

Anyway, better late than never!
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If you’re using podcasts regularly in your marketing, or are thinking of starting, you’ll almost certainly want somewhere to host them. That’s because the space, and especially bandwidth requirements of podcasting can soon become expensive if you simply add them to your website. You don’t need many downloads of a podcast that’s several MB in size to quickly exceed the basic bandwidth allowance of most traditional web hosting packages, requiring you to purchase additional bandwidth at a high rate.

This post from Tom Parish talks of an easy-to-use solution with unlimited bandwidth for podcasters he’s found at [Liberated Syndication->www.libysn.com].

Libsyn gives you a blog with a set of templates to choose from, and you can make changes to the look and feel if you’re comfortable making changes to scripts. It’s pretty easy; I made some quick changes myself. See http://www.wimaxpodcasting.com for my new Podcast series on WiMAX industry news with Tim Sanders.
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Seth Godin is offering free passes to eComXpo in October, where he will be Live online:

In October, I’ll be doing a presentation for eComXpo that will include a preview of the new Squidoo project. I wanted to let you know about it, and I finagled a free pass for my readers.

Go to [eComXpo October 05 Registration->http://vts.inxpo.com/scripts/lightning.dll?LASCmd=AI:4;F:REG~1000&ShowKey=32&DiscountCode=SETHGODIN&ShowPackageKey=1] and sign up. Choose the cheap option ($29). On the next screen, you’ll see it goes to $0.

It’s virtual, so there’s no travel, and the show lasts for three days, so you can come when you like. My talk is the first day, the sixth, in the morning, but you can catch it on reruns any time you like.