Web Marketing Strategy Update

I’m a bit late in posting this one, but back in May before I’d got around to getting this blog off the ground, Seth released [KnockKnock->http://sethgodin.typepad.com/seths_blog/2005/09/free_ebook_1_no.html], an ebook about how to make more effective websites. You could buy it for $9 at the time, or wait until September, when Seth promised to make it available for free (and has).

Now he turns his attention to blogs in his new free ebook, Who’s There?

Who’s There is not an ebook about how to write better or how to follow the traditional conventions about formatting and building a blog. It’s not designed to sell you one service instead of another, either.
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Latest Research Briefs

MarketingExperiments.com have recently published the following research briefs:

[Shopping Cart Recovery->http://www.marketingexperiments.com/see/1116] – How we refined our email messaging
to achieve a 263% increase in the recovery of abandoned carts

[Click Fraud->http://www.marketingexperiments.com/see/1115] – Our research indicates that as much as 30% of
paid search traffic may be fraudulent.

[PPC Ad Copy->http://www.marketingexperiments.com/see/1114] – How our testing improved our click-through rate
by as much as 121%

[The Impact of SPAM on Email Marketing->http://www.marketingexperiments.com/see/1112] – We investigate the
new CAN-SPAM law and find how one major retailer risked a
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Put your hand up if you’d like to know what really works in online marketing? Put your other hand up if you’d like to learn it for free!

If you’ve now got both hands in the air, read on …

At MarketingExperiments.com you can access (and download!) free in-depth research reports on many of the Internet marketing strategies you’ve probably heard about, plus some you may not have. The site tells you what works and what doesn’t, drawing its conclusions from data collected in real-life experiments.

“Our experiments range from three to eighteen months, and they involve budgets ranging from $4500 to $100,000+. We are often surprised, and sometimes embarrassed to discover just how much we DON’T know about marketing.”
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